Asda And National Halal Food Group in Unique Store Link




ASDA is reaching out to the Muslim community in the West Midlands with the opening of a National Halal Centre within its Small Heath store in Birmingham.

This unique joint venture partnership between the supermarket chain and Birmingham-based “National Halal Food Group” is seen as a groundbreaking move for both parties and reflects a growing demand from the Muslim community for Halal meat and poultry products.

Under National Halal’s “Mr Halal” brand, the concession shop will sell high quality products that have been produced under the strict Islamic Shariah requirement of stun-free according to the teachings of Quran and Sunnah.

Announcing the venture, a National Halal spokespeerson said: “ASDA has once again shown market leadership in responding to the needs of the Muslim community. By allowing us to serve that community within the Small Heath store, it lets customers buy their Halal meat and poultry at the same time as doing their normal ASDA shopping. We certainly believe that this venture is a positive one in bringing all communities together.

ASDA’s spokesperson added: “ASDA lies at the heart of the communities it serves and we are simply responding to local demand. It was a natural move to seek a renowned partner with wide experience of the Halal food market, and in National Halal we have chosen the best operator there is”.

The official opening by the Founder of the new National Halal Centre concession will be held at 11am on November 5th, with the Lord and Lady Mayoress attending at 3.15pm.

NOTE TO EDITORS: The founder of National Halal, Hafiz Mohammed Yaqoob, effectively became known as Mr Halal/Father of Halal, pioneered the Halal concept in UK in 1954, and at the Lloyds TSB Asian Jewel Award Ceremony in July 2007, was awarded the “Lifetime Achievement Award” for his services to the industry. His achievements have also been recognised, by way of certification from various Muslim countries.

For further National Halal information contact;

Debbie Graham, Head of Sales, 0121 772 2700/07940 920 241

Muhammed Z Yaqoob, 07780 608686