Asda extends halal range

| 04/03/2008 | Reply

Asda
has extended its range of halal frozen meats to give Muslim shoppers a
wider choice of products that are produced to strict religious
standards.

Asda sources its halal produce from
Tahira Foods – Europe’s leading halal specialist. The halal frozen
range will now include: chicken burgers, whole chickens, lamb burgers,
frankfurters, nuggets, kofta kebabs, doner kebabs and meat balls –
depending on the individual store.

Vicki Cooper,
Asda’s ethnic frozen food buyer, said: “Asda is delighted to be
extending its frozen world food ranges. We are committed to offering
all our customers a great choice of products at the best possible
prices.”

Tahira Foods’ account manager Faiza
Akmal said: ”Today, more and more Muslims want to buy halal products
when they do their one-stop shopping. Offering a comprehensive
selection of frozen meats is an important step towards meeting this
need.

“Because they already recognise and trust both the Asda and Tahira names, they can now do this with complete confidence.”

Category: Europe, Retail

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