Asda Go Halal In Time For Ramadan
Muslim community is bracing itself for a real sweet treat in time for
Ramadan as 30 Asda stores across the UK are gearing up to launch a
range of halal chocolate bars.
September 11, 2007 — Leytons Muslim community is bracing itself for a
real sweet treat in time for Ramadan as 30 Asda stores across London
are gearing up to launch a range of halal chocolate bars.
Ummah Foods established in 2004 currently produces two chocolate bars
Ummah Caramel and Ummah Orange bars both of which will be available to buy in selected Asda stores.
Choc Halal is the brainchild of young Muslim entrepreneur Khalid Sharif
33 from Ilford, Essex. His efforts to bring Halal chocolate to the
masses have certainly paid off as the chocolate bars gain popularity.
On the launch, Noor Ali Ethnic buyer from Asda commented, “Asda
recognise the importance of catering to the tastes of all communities
and stocking Halal lines will show our Muslim customers that we have a
serious Halal offering, and what better time to do that than the holy
month of Ramadan.”
On the new launch Khalid commented, “There are over 2 million Muslims
living in the UK and it’s so important to cater to their needs. I
recognised a gap in the market three years ago which made me quit my
full time job as an IT consultant and start Ummah foods to really give
something back to the community.”
The UK Halal food market is valued at approximately £2 billion and is
one of the key growth areas for supermarkets in the UK. Asda expanding
its support for the Muslim consumer eager for new Halal products is a
big step forward.
Shoib Islam Grocery manager of Leyton Asda said, “There is growing
support for more halal products to be available in the mainstream.
There is a massive Muslim community in the area and Asda are really
showing that they care about them.”
Ummah Foods is not only unique in its offering to the Muslim community,
but as a business, Khalid is happy to sacrifice fast growth to put
time, money and resources back into the community.
Ummah Foods have also launched a competition on Facebook for fans of
the chocolate to have a hand in creating its new marketing campaign and
help spread the importance of eating halal. For further details log
onto the CHOCHALAL group on facebook.
For further information about Ummah Foods, images, Choc Halal and samples please contact Khalid Sharif
Telephone: +44(0)7967 171073
Email: info @ ummahfoods.com