Brunei confident of becoming a world class international halal trade hub

Guest of honour Pengiran Haji Haris bin Pengiran Haji Duraman taking a closer look at a new local product ‘Bersuci Sertu Wash’. – Borneo Bulletin/Asian News Network
BANDAR SERI BEGAWAN, Aug 16 (Borneo Bulletin/ANN): The Brunei BIMP-EAGA (Brunei- Indonesia-Malaysia-Philippines East Asean Growth Area) Business Council (BDBEBC) strategic initiative mandated by BIMP-EAGA Vision 2025 is to promote the development of the BIMP-EAGA region as the main economic platform on moving towards the Halal economy through the private sector – with the main focus to brand the country as an International Halal Trade Hub on Syariah Compliance Value Stream and Trade services, and promoting Asean Economic Community (AEC) as industries and production base for the global Islamic market.

These comments were made by BDBEBC Deputy Chairman Captain (Rtd) ZailanPehin Datu Kerma Setia Major (Rtd) Dato Seri Laila Jasa Mohd Don at the BDBEBC product launch and certificate of appointment presentation at the Knowledge Hub (K-Hub) at Anggerek Desa Tech Park on Saturday (Aug 15).

BDBEBC Chairman Pengiran Haji Haris Pengiran Haji Duraman was the guest of honour, while BDBEBC Supreme Advisor Pengiran Yura Kesetria Pengiran Setia Negara Pengiran Dr Haji Mohd Yusuf was the special guest.

Captain (Rtd) Zailan said that in efforts to spin off influence on growth and development in the East Asean Region and socio economic development, by creating employment and self-employment, BDBEBC accomplished six out of nine initiatives that had been signed through the strategic alliances agreements during the last BDBEBC – BIMP-EAGA Tertiary Industry Forum Showcase 2019, where yesterday’s event saw two out of the six successful accomplishments.

“The strategic alliances agreements were also as part of the BDBEBC enabling strategy to enable the Halal Economy with a start-up by providing an economic ecosystem to influence the movement of Syariah compliant products and to enable the establishment of Halal Economy in the Special Economic Zones within BIMP-EAGA region and beyond,” the deputy chairman added.

“On the domestic front, under-standing the current underlying economic condition requires first hand accurate information. The impact of the current challenges, the effectiveness of the current microeconomic policies and the stimulus measure toward the affected businesses and the business ecosystem must be addressed at the strategic level,” said the deputy chairman.

The event concluded with the launching of the BDBEBC e-commerce platform, the and the Sertu Wash, 3-in-1 Islamic cleanser and liquid soap.

The e-commerce platform is a joint initial investment between GTWO International Co Ltd – Thailand, IHTHS Corporation – Brunei Darussalam and PT Winmas – Indonesia, comprising products from BIMP-EAGA and beyond with a category for the Syariah compliant products.

Apart from online marketing and trading, the platform will indirectly provide the data collection for the Syariah compliant products and the traceability of its supply chain that provide assurances for the Muslim end user, with the greater prospective of enhancing the exposure and the better understanding of BIMP-EAGA region within the global perspective. – Borneo Bulletin/Asian News Network