Dow Chemicals gets into the Halal ingredient market

UAE. Dow
Food & Nutrition, a business of The Dow Chemical Company, and its
Middle East distributor, REDA Food Ingredients, a division of REDA
Industrial Materials, have paired up for Gulfood 2009, the region’s
largest and most important industry event of the year.

Food & Nutrition and REDA Food Ingredients are showcasing Dow’s
ingredients and technologies for food and nutrition solutions within
the REDA booth at Gulfood in Dubai from 23-26 February.

With consumer demand for natural, healthy and convenient foods on
the rise, Dow, together with distribution partner REDA Food
Ingredients, offers industry-leading products that satisfy the
discriminating modern consumer in the Middle East. Many Dow products,
including the ones below, are Halal-certified and may be used in
support of “derived from natural sources”, “heart health” and
“allergen-free” label claims in baked goods, meats, sauces and snacks:

• Methocel MX Fat Replacement Technology offers excellent juicy and
succulent mouthfeel for low-fat meat and bakery products. Methocel MX
also enables formulators to use healthier liquid oils, such as olive or
• Fortefiber Soluble Dietary Fibre is clinically proven to
help maintain healthy blood glucose and cholesterol levels. Fortefiber
is non-fermentable and is suitable for use in confectionery (chews) and
baked goods (biscuits, bars).
• Clear+Stable Cellulose Gum provides
excellent clarity in beverages at low pH, enables stable viscosity
during shelf life and improved protein protection properties.

“Prepared foods and snacks fit today’s busy lifestyles, but
formulators strive to make them healthier, and still taste good,” said
Stephanie Lynch, global marketing manager for Dow’s Food &
Nutrition business.

“Our plant-derived products deliver the
health and sensory benefits that consumers want, while giving
formulators the ingredient efficiency they may need in today’s market.”