Harrington Picks Malaysia As Hub To Boost Sales To Asia-Pacific And Mid-East Marts

| 12/04/2008 | Reply

KUALA LUMPUR, April 11
(Bernama) — Herbal products company, Harrington Pte London, has picked
Malaysia as its regional hub to boost the sales of its Virgin Dtox
London products to Asia-Pacific and Middle East markets.

Company representative, Dr Yang Suk Yee, said Malaysia would be
used as the gateway to enter the Middle East market because of the
recognition of its halal certification.

“Once the products are in, the first thing that we are going to do
is to get the halal certificate,” she said at the launch of Harrington
(M) Sdn Bhd and Virgin Dtox London products here Friday.

Dr Yang said the company has invested more than RM2 million to bring the products here.

She said the company would launch the Virgin Dtox London
formulation in Singapore, Hong Kong and Taiwan within five months after
getting the halal certification.

“The products are already halal as they are made of botanic raw materials with a range of natural organic formulation.

“But we still have to do more research and development to cater to
the market in Malaysia. We plan to invest another RM5 million soon,”
she said.

She said Malaysia was chosen as the second launch country in view
of the stressful lifestyle of urbanites and the richness of the local
food.

“The company expects a sales turnover of RM20-RM40 million within the first two years of the launch of the products,” she said.

Dr Yang said the company was confident its products would be
well-received by the individuals who were concerned about the
well-being of their body systems, especially the major detoxification
organs and systems.

Category: Europe, Pharmaceuticals

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