KFC’s Halal Trial in the UK

| 03/01/2010 | Reply

At KFC we listen to our customers to help us to evolve our menu and
the choices we offer. For some time, we have received requests to
provide halal food in parts of the UK and as a result of this, we are
running a halal trial within communities where we anticipate a strong
demand for halal products.

We launched the trial in April across an initial 8 stores. From 13th
October, an additional 13 stores will be taking part, totalling 21
overall. These stores are:

  • Beckton – E6 4LG
  • Bethnal Green – E2 0AH
  • Burton on Trent, Burton on Trent (Drive Thru) – DE14 1YD
  • Chertsey Road, High Street Woking – GU21 5AJ
  • Colne Drive Thru – BB8 9HH
  • Derby, Derby, (Drive Thru) – DE24 8EY
  • Edmonton – N18 2XA
  • Elk Mill, Manchester (Drive Thru) – OL2 5HX
  • Forest Gate – E7 8BA
  • Halifax, Halifax (Drive Thru) – HX3 6AD
  • Halifax, Halifax (Restaurant) – HX1 1HA
  • Hounslow West – TW4 7DJ
  • Lea Bridge Road – E10 7DN
  • London Road, Peterborough (Drive Thru) – PE2 8AR
  • Oxford (Express) – OX4 1JJ
  • Peacocks, Foodcourt (Woking) – GU21 6GB
  • Pollockshaws Road, Glasgow (Drive Thru) – G41 1PS
  • Rochdale Kingsway, Manchester (Drive Thru) – OL16 5AF
  • Tottenham Hale – N17 9FR
  • Upton Park – E13 9AR
  • Wembley – HA9 6AH

We have worked with the Halal Food Authority to understand the
requirements involved in supplying and producing halal approved
products. We are delighted that the HFA have certified KFC’s products
in these stores, and the store environments, as halal.

Another key consideration for us was that we were able to ensure
that the halal certified chicken would also meet the rigorous animal
welfare standards we employ in the UK, and we consulted leading animal
welfare groups about this. We are pleased to say that there will be no
compromise to our welfare standards.

We continue to insist that our poultry is stunned before slaughter,
using a technique called ‘stun-to-stun’. We only buy high quality,
Grade A, farm-assured chicken from trustworthy suppliers, who are
contractually required to meet or exceed all relevant UK and EU
legislation and this will not change.

You will find that our food is just as tasty and finger lickin’ good as it has always been!

Frequently Asked Questions

1. Why have you decided to trial halal in these stores?

Feedback from consumers has indicated that there is significant
demand for halal food from KFC. We’ve chosen these stores as they are
in within areas where we expect demand for halal food from KFC. We
have, however, taken steps to ensure that these restaurants are within
a 7 mile radius of a non-halal store in order to cater to all of our
customers’ needs.

2. How long will the trial last?

The trial is likely to last for a number of months. We will evaluate
both customer feedback and the commercial success of the trial to
establish whether it is something we will continue with.

3. What does this mean for my store? What will change?

There will be no change to the great taste of our products. ‘Halal’
is an Arabic word which simply means ‘permitted’ or ‘allowed’. For our
chicken to be halal accredited, a verse is recited from the Koran by an
appropriate person at the point of slaughter – nothing else changes.
However, because pork products are not halal, bacon will not be served
in our halal trial stores.

4. How will I know which restaurants are halal and which are not?

See the list of participating stores provided above. Our halal
restaurants will also feature the HFA (Halal Food Authority) logo on
the door.

5. Why have you chosen my store?

We have chosen a small number of stores that are located within
areas where we anticipate demand for a halal offer from KFC. However,
we are committed to offering our customers choice and there is a
non-trial restaurant in close proximity. The restaurant manager will be
able to provide you with the address details should you need them.

6. Who will supply your halal chicken for this trial?

For our fresh Original Recipe chicken on the bone, we are buying
from a reputable supplier who has been audited and accredited by the
HFA to ensure that their systems and processes fully comply with halal
requirements. We will continue to purchase only high quality, A-Grade
farm assured chicken from the same leading suppliers used by Britain’s’
major retailers. All of our suppliers, whether halal or otherwise, are
contractually required to meet or exceed all UK and EU legislation on
welfare.

7. Does this mean your animal welfare standards have changed?

No, not at all. We will always only purchase high quality, Grade A,
farm-assured chicken from the same leading suppliers used by Britain’s
major retailers. We remain committed to the same animal welfare
standards and continue to insist that our poultry is stunned before
slaughter, using a technique called ‘stun-to-stun’ – a pain free
process that makes the animal insensible to pain and suffering. All our
suppliers are contractually required to meet or exceed all relevant UK
and EU legislation.

8. Is KFC’s halal chicken stunned before slaughter?

Yes, due to our strict animal welfare standards, we insist that all
our poultry is stunned before slaughter. Our halal chicken has been
accredited by the Halal Food Authority, one of the most widely
recognised bodies in the UK and overseas. It allows the use of a
technique called ‘stun-to-stun’ – a pain free process that makes the
animal insensible to pain and suffering. A verse is also recited from
the Koran at the point of slaughter by an appropriate person and the
poultry will not come into contact with non-halal meat at any point in
the supply chain.

The HFA accreditation which is clearly signposted in the
participating restaurants allows us to offer halal accredited meat
whilst remaining committed to the same animal welfare standards as
before, which meet or exceed all relevant UK and EU legislation.

If you have further questions, please call our Customer Careline on 08457 532 532.

We are keen to hear your views, please let us know if you have comments by using the feedback section below.

Category: Meat & Poultry, Restaurants, UK

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