Malaysia: PM Unveils Salaam Market, Malaysia’s First B2B Halal Marketplace

PENANG, 19 December 2024 — Macro Tech Ventures Sdn Bhd (Borong), a B2B eCommerce software and platform aggregator, inaugurated Salaam Market, Malaysia’s first Business-to-Business (B2B) Halal Marketplace, with Maybank Islamic at the Penang International Halal Expo 2024 (PIHEX) on 7^th December 2024, in the presence of Prime Minister, YAB Dato’ Seri Utama Anwar Bin Ibrahim.

Salaam Market, solidifies the strategic partnership between Borong and Maybank Islamic constituting an integral part in advancing Malaysia’s Halal industry with estimated US$113.2 billion growth by 2030. The Prime Minister emphasized the importance of economic development, investment and trade in the Halal industry, in his opening speech during the event.

Salaam Market is a comprehensive platform that empowers MSMEs to source Halal products locally with ease, security, and convenience. It’s a major step forward for local businesses looking to expand their reach both locally and regionally, positioning Malaysia as a leader in the global Halal market.

To corroborate the sentiment of the Prime Minister, Maybank Islamic’s Strategic Programme Director, Dr Muhd Ramadhan Fitri Ellias, stated Salaam Market is one of Maybank Islamic’s beyond banking propositions in supporting the needs of local MSMEs to complete the Halal ecosystem. Halal industry players can grow their businesses through seamless financing and in-house Halal Facilitation guidance.

Additionally, Aizat Rahim, co-founder of Borong, highlighted that Salaam Market addresses key challenges faced by Halal industry players including affordability and accessibility, by partnering with Maybank Islamic for financing solutions and leveraging on JAKIM’s support for Halal certification.

Dr Muhd Ramadhan Fitri Ellias and Aizat Rahim witnessed the auspicious plaque signing by the Prime Minister to officiate Salaam Market, which is targeted to on-board 10,000 MSMEs by 2025. To reward emerging businesses, the platform is now offering a limited-time discount of RM100 with a minimum spend of RM250, for all purchases made – offer ends on 1^st January, 2025.