Malaysia, renowned for its vibrant culture and diverse economic landscape, is taking the international stage at the 10th Halal Expo Turkiye. Organised by My Events International and in collaboration with MATRADE, the 4th-year Malaysia Showcase proved to be an extraordinary platform for Malaysian businesses to shine on the global map.
The last year event witnessed enthusiastic participation from a plethora of Malaysian companies, each showcasing their unique offerings to a vast audience that extended far beyond the borders of Turkiye. Mohammad Faizal Bin Zainon from Emzi Holdings Sdn Bhd expressed his delight, stating, “A lot of activities occurred, and the best part of the overall event is that it is not focused only on the Turkiye market. It also covered countries from Europe, North-Asia, and the Gulf region. There are huge opportunities here.”
This sentiment was echoed by Mia Husna of Nims Adeliciousz Sdn Bhd, who shared her excitement about the positive reception their chocolate products received, saying, “It has been a tremendous experience and such a blessing to be here. It has opened our eyes to the vast market of Turkiye.”
The event, which will be taking place from November 23 to 26, 2023, at the prestigious Istanbul Expo Centre in Turkiye, will be served as a melting pot of cultures, ideas, and innovations. Malaysian entrepreneurs, driven by a spirit of enterprise and innovation, showcase a wide array of products and services, capturing the interest of attendees from various corners of the world.
The Halal Development Corporation (HDC) stands as the main partner, driving Malaysia’s halal industry forward. Additionally, the event receives invaluable support from renowned entities such as the International Trade Centre (ITC) and the Ministry of Domestic Trade and Consumer Affairs (KPDN), underlining the significance of this showcase in promoting Malaysia’s leadership in the global halal market. The pavilion will be graced by approximately 30 Malaysian companies, with a diverse representation ranging from small and medium-sized enterprises to ambitious small entrepreneurs.
This showcase not only highlighted Malaysia’s rich heritage but also illustrated the country’s position as a global economic player. With a diverse range of businesses, from traditional crafts to cutting-edge technology enterprises, Malaysia proved once again that it is a force to be reckoned with in the international business arena.
The showcase spans across various sectors, offering a glimpse of Malaysia’s vast offerings. From the culinary delights of the Food & Beverage sector to the mesmerizing world of Travel & Tourism, from the intricacies of Finance & Banking to the glamour of Fashion & Cosmetics, from the efficiency of Logistics to the advancements in Pharmaceuticals, Supplements & Medical Devices, and even the cutting-edge realms of E-Commerce, Digital, and IT. The breadth of representation underscores Malaysia’s versatility and dynamism in catering to the diverse needs of the global halal market.
It’s not just a visual spectacle, though; it’s a thriving marketplace. In 2022, the showcase facilitated potential sales amounting to a remarkable USD 14.3 million. Looking ahead, the anticipation is to further elevate this figure, with expectations set on reaching up to USD 20 million in potential sales, reinforcing Malaysia’s pivotal role as a driving force in the halal industry. Malaysia Showcase 2023, is poised to be a spectacular testament to the country’s commitment to the global halal market and its potential for further growth and impact.
