Malaysia: WHF 2011 Underlines Malaysia’s Commitment To Halal Industry

The World Halal Forum 2011 (WHF 2011) will examine ways in which ethical and moral values are central to both the Halal industry and Islamic finance for creating a new economic paradigm that will shape the global marketplace over the coming decade.

WHF Director, Abdalhamid Evans, said the event was in line with the New Economic Model, which focused on consumer needs and business opportunities, and underlined Malaysia’s commitment to the halal industry worldwide.

He said the Halal industry would continue to grow regardless of the uncertainties of the global economy amid its resistance towards economic downturn.

“Halal is not a religious issue as non-Muslims also consume the products due to their certified quality and demand is huge,” he said at a media briefing here Wednesday.

Also present were Malaysia External Trade Development Corp deputy chief executive officer, Datuk Mohamad Kamarudin Hassan and vice president (operations) of Halal Industry Development Corp, Farid Z. Hamid.

The WHF 2011 will be held from Apr 4-5, 2011, with the theme “The Power of Values in Global Markets”.

It is part of the Halal Malaysia Week 2011, which also consists of International Halal Showcase (MIHAS) and World Halal Research Summit (WHR).

The WHR, which will be held from Apr 6-7, 2010, is expected to attract close to 1,000 delegates and participants from 94 organisations worldwide.

The summit, with the theme, “Catalyst for Growth in the halal industry,” will discuss and deliberate on catalyst-related issues as found in research findings, innovation, emerging technologies, trends, manufacturing processes and other challenges currently facing the halal industry players.

Meanwhile, Farid said the summit would serve as a platform for the players to determine where they were currently placed or positioned in the overall halal scheme of development.

“It is hoped that the summit will achieve greater insights in this area in order that the halal industry participants can move ahead exponentially,” he said.