Saudi Arabia: HPDC announces partnership with Eat Just Inc. to support its entry into Halal market

Riyadh, 11 September 2023: Halal Products Development Company (HDPC), wholly owned by the Public Investment Fund of Saudi Arabia, and US-based Eat Just Inc., a pioneer in innovative food products, have announced a strategic partnership.  Through the collaboration, HPDC will provide advisory solutions to help Eat Just obtain “Halal” certification and approvals needed to operate as a Halal food distributor. The partnership will also leverage HPDC’s services to help Eat Just develop a sustainable strategy to enter the Halal market, paving the way to export its products to both local and regional markets.

Commenting on the partnership, Mr. Fahad S. AlNuhait, Chief Executive Officer of HPDC, said: “We are proud to partner with Eat Just Inc., a leading company that has successfully created sustainable alternatives to dairy products, eggs, and meat. Through this alliance, Eat Just will benefit from HPDC’s review and support services to enhance its business and ensure that all its production stages are compatible with the principles and standards of the Halal market. Eat Just will also utilize our advisory department’s expertise to pass the official procedures required for securing Halal certification in Saudi Arabia and the world. Our partnership is certain to help accelerate the realization of the company’s ambitions to build a healthier, safer, and more sustainable food ecosystem across target markets.”

He further added that the cooperation will enable Eat Just to capitalize upon the opportunities available within the Halal products sector worldwide. “This aligns with HPDC’s endeavors to enrich the sector by creating awareness, stimulating its growth and empowering companies and institutions to obtain accreditation for Halal products,” added AlNuhait.

Supported by a global team of scientists and chefs working in more than twelve research fields, Eat Just uses a wide array of cutting-edge food industry technologies, most notably: the production of plant proteins and the cultivation of animal cells, to develop and market plant-based alternatives to produce.

HPDC continues its efforts to develop a vibrant, dynamic ecosystem for Halal products in the Kingdom by localizing the sector, promoting exports, and maximizing the value provided to its local and international partners. With this strategy, the company aims to consolidate Saudi Arabia’s position as a leading global center for Halal products.