The growing range of halal options in supermarket chains in Singapore has made it a more attractive option for young Muslim couples looking to do their Hari Raya shopping.
Most shoppers cite the convenience of having everything under one air-conditioned roof as the main appeal of supermarkets over traditional wet markets.
The longer opening hours is also a boon for busy couples who can only spare the time after work.
NTUC FairPrice said it has seen a 20 per cent increase in Muslim customers at one branch.
The chain boasts about 4,000 halal food products, and 15 of its branches have areas that sell halal-only products certified by MUIS.
Cold Storage has also just opened a halal BBQ corner in Causeway Point.