To expand services that attends to the needs of Muslim travellers in the country, Spain has launched a new one-stop travel guide for Muslim travellers planning to explore its southern region Andalusia.
Andalusia for Muslim Travelers is a guide that provides reference on what to see, what to visit, where to stay, as well as recommendations for Muslim-friendly restaurants.
Spain’s tourism counsellor in Singapore, Monica Sanchez, said: “We believe it is a promotional tool that we have been missing, especially given Andalusia’s rich Islamic history and heritage.”
Andalusia is a popular destination for Muslim travellers, but its halal offer is still largely unknown in South-east Asia. The guide provides a valuable resource to raise awareness of all the practical elements that make a destination like Andalusia, more appealing to visitors who seek halal travel experiences.
“Our strategy goes beyond simply offering Muslim travellers halal food and places of worship. We recognise and have taken into account their cultural practices, traditions and sensitivities,” shared Sanchez.
The guide is accompanied by a promotional campaign that includes publications on South-east Asian platforms in English and Bahasa Indonesia, social media postings and six videos that will be gradually released in Spain Tourism Board’s official YouTube channel.
Produced by Let’s Go Halal, a Spanish Muslim company specialising in halal tourism, Andalusia for Muslim Travelers features an extensive list of places with halal options in Andalucía, which besides for its food, is also known for its mosques as well as rich Islamic heritage – it is a land of culture, history, fiestas, natural landscapes and outstanding monuments, such as the preserved Moorish architecture, the Alhambra Palace.