The German-Turkish joint trade fair project ANUFOOD Eurasia provides access to one of the world’s largest growth markets for food and beverages: Eurasia.
Trade visitors from Turkey, the bordering countries of the Commonwealth of Independent States (CIS), from southeastern Europe and from the Middle East and North Africa Region (MENA) already made use of the premiere in 2014 to comprehensively inform themselves about the offerings of international manufacturers.
Taking the leading ANUGA trade fair as its model, ANUFOOD Eurasia depicts the entire food sector in all its diversity, from fine food, frozen foods, meat and dairy products, chilled and fresh foods through bread, baked goods, sweets, beverages, organic foods and Halal products to services & RetailTec, associations, organisations and IT service providers.
In addition to a comprehensive presentation of products, the event also offers a high quality and professional supporting programme oriented toward a focus on the mediation of trends in the target markets, as well as import and export know-how. This should also intensify exchange between the international exhibitors and trade visitors via seminars and discussions on the Turkish food market.
Once again offered is the service of the international Hosted Buyers Programme, as well as matchmaking with the relevant Turkish supermarket chains at the trade fair, which met with a very positive response from exhibitors and trade visitors at the premiere event.
The premiere of the trade fair in May 2015 was characterised above all by its successful mix of internationally successful companies and regional big players, as well as innovative newcomers, and underlined the significance of the region for the food industry. Where 42 percent of the 212 exhibitors of the premiere event already came from abroad, ANUFOOD Eurasia plans a renewed growth in the number of countries participating for 2016.
Bulgaria, Germany, Iran, Italy and South Korea provided the most exhibitors at the premiere. In addition to this, companies from Denmark, Greece, Canada, Lithuania, Moldova, Austria, Pakistan, Poland, Saudi Arabia, Spain, Tunisia, Turkey, the United Arab Emirates and the USA presented their products and services in Istanbul.
ANUFOOD Eurasia reflects all segments of the nutrition industry. The joint project between Reed Tüyap and Koelnmesse uses the Anuga brand and format, Koelnmesse’s leading international trade fair for food and beverages, the global experience of Reed Exhibitions and Tüyap’s expertise regarding the regional markets. ANUFOOD Eurasiawill take place at the Tüyap Fair Convention and Congress Center, Istanbul, 14-16 April 2016.