Marcus Evans launches the 2nd Annual Social Media Marketing Conference in Dubai on the 13th and 14th of May 2012. A buzz from the first annual and large turnout, this conference will be bringing together top experts in the field internationally and regionally from the Middle East to share best practises for companies in the Middle East region to maximise each penny spent on social media besides gaining the maximum impact strived for.
The goal of Social Media Marketing Conference is to grasp the understanding that the social media platforms work on the faith of people. It utilises the existing fan brand and making them the brand army to viral on the effects.
According to the Marcus Evans Conference Director of the Middle East division, Mr Joachim Soon, “Question here is: How do we know if it is effective or how do we measure the effectiveness? This conference will focus on the creation of good local contents and defining the effectiveness of the social media platforms. Does hitting 50 000 hits on your YouTube video means you have succeeded? Is it translating to sales? Keep this in thought. ”
Speakers to present at this conference include Sonia Carter, Head of Digital Kraft Food, Europe, Vanda Chan, Interactive Media Executive of Nestle, Malaysia, Claudius Boller, Business Development Director from Universal Music, UAE, Sandipan Ghoosh, Head of Marketing of Tiffany Foods, UAE, Bruce Li ,Channel Manager, Digital and Social Media of Standard Chartered, UAE , Akvile Pareigyte, Digital Marketing Manager of Jumeirah Group, UAE, Noaman Al Saleh , Media Relations and CSR Manager of Emirates National Oil Company, UAE and Timothy McDonald , Digital Marketing Manager of Nokia, UAE.
Featuring a half-day workshop by Mr Stephen Jio who is the Global Mobility and Vostro Merchandising Manager of Dell, Ireland on total customer experience in the social media way, participants would also be at the forefront of revolutionizing social media platforms to lure more traffics to organisation’s communication platforms and supercharging social media platforms through coordination between all platforms with the organisations marketing campaign.