UAE’s Trussbridge invests in Canadian food producer

| 28/06/2015 | Reply

ArabianBusiness.com

UAE-based investment firm Trussbridge has announced that it has arranged and led a consortium of investors from the Middle East to acquire a majority stake in La Maison Cannelle, a Canadian food producer.

The company, which operates in the health and wellness food segment, is based in Quebec, and as part of the acquisition, the Trussbridge consortium will invest in capacity expansion as well as organic growth.

Trussbridge Advisory Holding acted as the exclusive advisor on the transaction, while Trussbridge Investments led the consortium of regional investors participating in the transaction.

La Maison Cannelle, a purveyor of artisan Gluten-Free products which was founded by Elizabeth DuPont in 2005, enjoys strong brand recognition with a portfolio consisting of more than 80 different products which are distributed through a range of conventional retail chains and natural food supermarkets.

Logo_MaisonCannelle1

UAE-based investment firm Trussbridge has led a consortium of investors from the Middle East to acquire a majority stake in La Maison Cannelle, a Canadian food producer. (Photo for illustrative purposes only)

UAE-based investment firm Trussbridge has announced that it has arranged and led a consortium of investors from the Middle East to acquire a majority stake in La Maison Cannelle, a Canadian food producer.

The company, which operates in the health and wellness food segment, is based in Quebec, and as part of the acquisition, the Trussbridge consortium will invest in capacity expansion as well as organic growth.

Trussbridge Advisory Holding acted as the exclusive advisor on the transaction, while Trussbridge Investments led the consortium of regional investors participating in the transaction.

La Maison Cannelle, a purveyor of artisan Gluten-Free products which was founded by Elizabeth DuPont in 2005, enjoys strong brand recognition with a portfolio consisting of more than 80 different products which are distributed through a range of conventional retail chains and natural food supermarkets.

Rody A Yared, co-managing director of Trussbridge, said: “This transaction is a testament to the firm’s ability to act as a bridge between companies in North America and investors in the Middle East. Through our presence in Canada, we were able to identify and structure the transaction, while on the other hand we raised capital from Middle East investors looking to get exposure to the sector.”

Samer A Katerji, co-managing director of Trussbridge, added: “We believe the Agri-Food sector, or more precisely the health and wellness food segment, represents a highly compelling opportunity. La Maison Cannelle is an attractive business with solid fundamentals and we are pleased to support its ambitious expansion plans, including entry into the US market as well as the Middle East at a later stage.”

Trussbridge is an independent financial services firm focused on providing objective and long-term strategic financial advisory services, capital raising solutions and investment opportunities for companies and investors in the Middle East.

Through its presence in North America and the Middle East, Trussbridge said it acts as a bridge between established players in both regions by advising on cross-border investments, business joint ventures.

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Category: Canada, Finance & Investment, Food Manufacturing, Middle East & Africa, Retail, The Americas, Trends

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