IT is one of the region’s best-known independent halal food producers and the company is going through a transformation.
This week, KQF Foods, announced the appointment of Mubarak Desai to the post of key accounts sales manager.
KQF, established since 2001, serves local authorities and trade clients across Britain and overseas, and it will be Mubarak’s role to work with these key customers.
“We’re very pleased to welcome Mubarak to the company,” said managing director Faruk Vali.
“He joins us at a time when we are entering several new European markets and developing new products and incentives for agents, distributors and retailers.
“It’s very important that customers remain well looked after throughout this period and, of course, in all the months and years that follow.”
And to support this expansion, the company has further development planned.
“We are undergoing a complete relaunch of the company from production to managing systems,” Faruk revealed. “And we are changing our corporate image and entering the niche food market.
“We’re growing steadily, we’re recruiting new staff and we’re beginning to find our way into a number of exciting new export markets. Our imminent project is France where there are over 5million Muslims.”
Other appointments at KQF this month include Sajid Mohammed, who will be joining the retail business, and Masood Desai, in quality assurance.
Faruk said: “We started off in a 2500ft2 building. Now it is 5000ft2. I attribute our success to the fact our doctrine is implementing high quality standards at every stage so people associate us with being a trusted brand.”
Following a visit by the British Retail Consortium, KQF has passed the BRC’s quality audit and has its Grade A accreditation for food production.
Faruk added, “It will give new and existing customers the assurance that we are operating to the highest industry standards, and it shows that our production and record-keeping processes are now underscored by the same kind of third party accreditation as our ‘certified halal’ credentials.
“A lot is changing at KQF but this BRC accreditation will help to assure customers that, throughout it all, our commitment to quality halal food production will remain as strong and unswerving as ever.”
