USA: Beyond Meat Launches The Beyond Burger®

| 18/11/2017 | Reply

TWO ARTICLES

The plant-based Beyond Burger seeks to win over carnivores in the Heartland of America

“Chicago has been, and continues to be, a terrific market for us,” said Beyond Meat CEO Ethan Brown. “I’m so pleased to see the Beyond Burger gaining so much traction there, and am thrilled to gain placement in the meat aisle at Jewel-Osco. The consumer’s experience with the Beyond Burger needs to be as seamless as possible, including where they find it–in the meat section–and we applaud Jewel-Osco for thinking expansively about the future of protein.”

As a testament to the swelling demand, Epic Burger, Beyond Meat’s first restaurant partner in Chicago, sold over 20,000 Beyond Burgers across 8 locations since launching in July. That equates to 10% of Epic Burger’s sandwich and burger sales. The typical veggie burger (made with pea protein) makes up just 1% of such sales for burger chains that provide the option. What accounts for the difference is The Beyond Burger’s appeal to meat-lovers who seek to incorporate delicious plant-based options into their diet.

The addition of Jewel-Osco brings The Beyond Burger’s distribution footprint to 4,300 retailers, including the nation’s two largest grocery chains Kroger and Albertsons, as well as 3,700 restaurants. Below is a list of retailers & restaurants in the Chicago and Illinois area who carry The Beyond Burger:

Retail

  • Jewel-Osco (185 locations throughout IL)
  • Whole Foods Market (18 locations throughout IL)
  • Mariano’s (26 locations throughout IL)

Restaurants

  • Epic Burger (8 locations throughout Chicago)
  • Veggie Grill (2 locations opening Dec 2017)
  • Twin Peaks Restaurant (4 locations throughout IL)

ACCELERATING GROWTH

Beyond Meat’s rapid retail growth is coupled with major food service/restaurant wins, including an exclusive partnership with Sysco that, since launching in September, has produced 2,000 new food service outlets carrying The Beyond Burger. This includes restaurants, hotels, college campuses and professional sports teams’ training camps. Many of these restaurants are innovative, single-unit restaurants like Delilah LA, The Moonlighter in Chicago, The Distillery NYC and The Hamilton Inn in Jersey City, that seek to appeal to meat eaters and vegetarians alike by offering innovative, plant-based options. For the latest list of stores carrying The Beyond Burger, visit The Beyond Meat blog.

UNREAL TASTE. REAL INGREDIENTS

The Beyond Burger is the world’s only burger that looks, cooks, and tastes like ground beef from cows but is made entirely from plants, without GMOs, soy, or gluten. The Beyond Burger packs more protein and iron than beef and is a cholesterol free food, with less saturated fat than beef. A 1/4lb Beyond Burger sold in grocery stores has 4 grams of saturated fat and 22 grams of total fat, compared to 9 grams of saturated fat and 23 grams of total fat in a 1/4 lb 80/20 beef burger.

ABOUT BEYOND MEAT

Based in Los Angeles, California, Beyond Meat is a privately held company with a mission of building meat directly from plants. Investors include Bill Gates, actor and activist Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams, Kleiner Perkins, former McDonald’s CEO Don Thompson, Honest Tea founder Seth Goldman, Humane Society of the United States, and Tyson Foods. To stay up to date on the latest, visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #FutureOfProtein on Facebook, Instagram and Twitter.

Contacts: Beyond Meat, Kim Straus – BeyondMeat@Mbooth.com

ARTICLE TWO

Silicon Valley sets sights on disrupting meat industry
Bill Gates-backed start-up secures national US distribution for its veggie burgers

Impossible Foods, a company backed by Bill Gates that promises to make veggie burgers palatable for carnivores, has secured distribution from top US restaurant suppliers in deals that will test the ambitions of Silicon Valley start-ups to disrupt America’s meat industry. Venture capitalists have embraced California-based food tech start-ups, like Beyond Meat and Memphis Meats. Impossible Foods alone has raised $273.5m from investors including Google’s venture capital arm, Khosla Ventures and Temasek Holdings.

For full article go to Financial Times:

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Category: Food Manufacturing, Meat & Poultry

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