Al Islami Foods voted super brand for the second time

Al Islami Foods, the top real halal
food producer in the Middle East, has been voted as super brand of the
year 2010 by the Superbrands Council of UAE. Al Islami is the only food
company to receive this honor for the second time, thus proving to be
one of UAE’s strongest home-grown brands.

Al Islami was one of 50 brands selected by Superbrands Council to
join its elite category. It is a huge achievement for the halal
producer, especially since there are some 3,000 top brands in the UAE
all competing for commercial precedence.

The Superbrands Council consists of eminent figures
in the world of branding and every Council member has a deep
appreciation of what constitutes a great brand. The council’s decision
was based on the results of an online voting by 2,500 marketing

The Superbrands awards are known to be a major celebration to pay
homage to the country’s strongest brands, and are respected as the
benchmarks in advertising and branding industry.

Mr. Saleh Abdullah Lootah, the managing director of Al Islami Foods

“The recognition is a testament of Al Islami as region’s
strongest food brand. The vision, business philosophy and strategic
branding enormously contributed to this resounding success.”

on the success, Mr. Alex Andarakis, chief executive officer of Al
Islami Foods, said: We are delighted that all the efforts that we have
put into positioning the brand as reliable and trustworthy have been
recognized”. “We will continue the high level of performance to enable
us for the next year’s nomination.” Alex affirmed.

Mike English, Director of Superbrands Middle East & North Africa,
said: “Al Islami is UAE’s brand we can relish and boast on. The high
margin of voting for Al Islami was a clear-cut indication of Al Islami
brand’s respect in region’s elite advertising and branding community.”

With this honor, the Al Islami brand has made a comfortable spot for
itself amongst a circle of a privileged group of organizations that
represent best practices. Superbrands is acclaimed worldwide as being
the independent arbiter of branding excellence and are committed to
paying tribute to exceptional brands and promoting the discipline of