Brazil: Halal Brazil registration open for missions and expos in Halal markets

Featuring events in South Africa, Saudi Arabia, Egypt, Malaysia, and Indonesia, the Halal Brazil project has opened registration for Brazilian food and beverage companies interested in Muslim markets.

From the Newsroom

São Paulo – Brazilian food and beverage companies that join the Halal Brazil project will be able to participate later this year in trade shows and business mission across various countries like South Africa, Saudi Arabia, Egypt, Malaysia, and Indonesia. Registration is open to participate in the program, which runs through December and was announced Tuesday (4) in a webinar for businesspeople.

Arab Brazilian Chamber of Commerce (ABCC) Internationalization Projects manager Fernanda Dantas presented the events calendar for the following months, which is part of Halal Brazil. The project is carried out by the ABCC and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) aimed at taking 500 companies from the Latin American country to the global halal market.

Malaysia’s MIHAS (pictured above) is an exhibition that runs from September 11 to 15. Malaysia is considered the world’s largest food and beverage market and the world’s third largest importer of halal food. The project will have a collective stand at MIHAS, the region’s leading multisectoral show, with support from the ABCC and events on the sidelines of the show to help break into the market. The exhibition has run since 2004 and has become a major halal business hub. Last year the event generated USD 513 million worth of deals. “We believe this is a market with much potential for juices and beverages,” said Dantas.

The trade mission to South Africa takes place from November 8 to 17 and will visit Johannesburg, Durban, and Cape Town. It’s one of the world’s most relevant halal markets, with a high consumption of such goods. South Africa is the second largest economy in Africa, and 40% of the products consumed there are halal certified.

Webinar has opened registration for Halal Brazil events through December

It’ll include visits to supermarkets, companies, plants and distributors, B2B meetings with buyers, and participation in Halal Trade Africa. The city of Durban concentrates the country’s largest Muslim population. There’s an program option that’s limited to Johannesburg and Durban.

From November 8 to 15, the project will lead a mission to Jakarta, Indonesia, with a stand at SIAL Jakarta and a whole schedule in the Indonesian market. The country is home to the world’s largest Islamic population, is the world’s 16th biggest economy and the second largest halal importer. Its population is young, and there’s a major demand for premium products.

The SIAL Jakarta is the region’s leading event and will run from November 8 to 11. Its last edition featured 1,5000 exhibitors from 30 countries and over 85,000 visitors from 62 countries. The schedule will feature appointments and guided tours on the sidelines of the show.

Before the year ends, there will be another two events. One is the mission to Saudi Arabia, including the participation in Riyadh’s Saudi Halal Expo, which runs from November 19 to 21. The multisectoral show is focused on innovation and sustainability, and the project will have a stand in the event, as well as B2B meetings and visits. The Arab country is the world’s largest importer of halal food.

The trade mission to Egypt finishes off the year of 2023 with a program from December 12 to 14, when the Food Africa takes place in Cairo. The Brazilian government will participate with a stand. Egypt is the second largest Arab import of food and beverages from Brazil. The mission will be an opportunity to dive into the market, contact buyers and distributors, and it’ll feature a customized schedule according to each company, besides visiting the show.

The halal market is that whose products are fit for Muslim consumption. The Organization of Islamic Cooperation (OIC) consists of 57 member states, whose combined markets add up to 2 billion residents, with an expected growth above the global average. “The GDP of these 57 countries stand at USD 6.5 trillion, and the food and beverage market alone in 2021 reached USD 1.260 trillion. There’s a huge room for Brazilian products to grow,” said ambassador Osmar Chohfi, president of the ABCC, during the event. Brazil sold USD 23 billion to this massive market in 2021.

In addition to the international events, the ABCC will hold the 2nd edition of the Global Halal Business (GHB) forum from October 23 to 24 in São Paulo. October 25 and 26 will see the holding of the buyer project, which plans on bringing 15 international buyers.

Companies interested in participating in one or more events have to join the Halal Brazil, be halal certified or be interested in obtaining the certification, and be an exporter or be interested in exporting. To learn the prices of each event and get more information on the project please contact the ABCC Commercial department via email at and visit the project’s website.