Category: Asia

Brunei-Australia Plan For World’s First International Halal Brand

| 11/11/2007 | Reply
Brunei-Australia Plan For World’s First International Halal Brand

The world’s first international halal
brand, which is expected to be launched by the middle of next year, is
being developed by the Brunei government with the involvement of
Australian food producers. Brian Norwood, chairman of Elders International Australia Ltd, the
company that is co-ordinating the project in Australia, told Bernama
the brand would be carried by only those products that are
“unquestionably genuine halal”.

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Aussies work on first global halal brand

| 24/09/2007 | Reply
Aussies work on first global halal brand

A GROUP of Victorian businesses are working with the Government
of Brunei to develop the world’s first global halal brand. This initiative is poised to be the first realistic cross-border collaboration that may actually go beyond the talking stage. The coming year will be critical, to get some results before the Brunei Halal Expo in August 2008.

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$4.3m Halal poultry project in Armm yet to start

| 18/09/2007 | Reply
$4.3m Halal poultry project in Armm yet to start

The establishment of the P200 million poultry
project in the Autonomous Region in Muslim Mindanao hinges on the
region’s readiness to issue certification compliant with Malaysian
standards. This project, under the BIMP-EAGA programme, has been threatening to get off the ground for years. It appears that the latest hitch is getting JAKIM to approve their certification process, something that may take a while…

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Canada backs halal industry in Mindanao

| 18/09/2007 | Reply
Canada backs halal industry in Mindanao

The Canadian International Development Agency, through the Private
Enterprise Accelerated Resource Linkages Phase 2 project (Pearl2), and
the Armm Business Council (ABC) have forged a memorandum of
understanding to boost support to the halal thrusts of the region.

It remains to be seen just what this will turn into, but with Canadian beef now increasingly cleared for overseas markets, Halal is becoming an important market for them. With the recent creation of the Canadian Halal Exporters Alliance, can we expect to see Canada focusing on a Halal awareness drive? If they mounted a successful campaign, it could potentially position Canadian meat up there with Aussie beef, the current choice for premium meat in the Halal market, especially in the lucrative GCC region.


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Brunei publishes 2 new books for the Halal industry

| 14/07/2007 | Reply
Brunei publishes 2 new books for the Halal industry

Brunei continues to look for ways to add value to the Brunei country branding effort with these new guidebooks for meat manufacturers with these collections of Fatwa’s from the Sultanate’s Mufti’s office. The books will be available at the forthcoming International Halal Products expo on 18-19 August 2007

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