Companies Get RM3.44 Million Sales At Food Show

(Bernama) — Local food and beverage manufacturing companies secured
RM3.44 million in sales during the Foodex Japan 2009 show held from
March 3 to 6 in Tokyo.

Malaysia External Trade Development Corporation (Matrade)
coordinated and led the participation of Malaysian companies at Foodex
Japan, the largest event in the Asia-Pacific region and third largest
food and beverage show in the world.

During the four-day event, the Malaysian companies received more
than 1,000 business enquiries not only from Japanese buyers but also
from overseas visitors from South Korea, Taiwan, Syria and the
Philippines, Matrade said in a statement today.

“Foodex Japan is an ideal platform for Malaysian companies to
promote their ‘Made in Malaysia’ products to Japanese and other
regional markets,” said Matrade chief executive officer Datuk
Noharuddin Nordin.

“With heightened global concerns about food prices, security and
safety, Malaysian companies have a unique opportunity to not only
address these concerns but also demonstrate that Malaysia’s food and
beverage sector is capable of producing products of world-class
quality,” he said.

The participating companies displayed products such as biscuits,
cookies, cakes, oils (palm oil, sesame oil and vegetable oil), pudding,
jelly, snacks, cocoa and chocolate products, confectionery, frozen
bakery and pastry products, coffee, tea, cereal and carrageenan (food

In addition, three government agencies comprising Halal
Development Corporation, Malaysian Pepper Board and Sarawak’s Chief
Minister Department also participated to introduce Malaysian halal
certified products, Sarawak pepper and other products from Sarawak.