Competitive vendor landscape
According to the report, the halal food market in Europe is highly fragmented and has numerous vendors, including international and regional players, in it. These include farms, processing businesses, food service companies, and supermarkets. Market vendors compete against each other on the basis of product differentiation, portfolio, and pricing.
“The distribution chain needs quality assurance in the process of wholesale halal meat procurement, storage, and distribution. Halal meat wholesalers offer competitive prices by cutting down on middlemen,” says Vijay Sarathi, a lead food analyst from Technavio.
The report also states that to survive in the highly competitive market, it is imperative for vendors to distinguish their products and service offerings through a clear and unique value proposition. Some of the leading vendors in the segment include, Tahir Foods, Isla Délice, Tariq Halal, Carrefour, and Casino.
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Carrefour is a retail company that operates a network of hypermarkets, discount stores, convenience stores, supermarkets, and cash-and-carry outlets. It also offers e-commerce services. In 2011, Carrefour was certified by the Ritual Association of the Grand Mosque of Lyon (ARGML) for the distribution of halal products. It is also certified by Paris SFCVH-mosque.
In 2012, Carrefour Italy partnered with SeZak S.r.l., an Italian and international distributor of halal foods products. SeZak’s brands, Ozyorem and Yorem, offer a variety of halal sausages and cheese products.
Casio Group sells its halal products under the brand name Wassila. The company has halal certifications, including SFCVH (Société Française de Contrôle de Viande Halal), French Halal Meat Company Control, Islamica Junta, Muslim Council International in France, and ARGML (Ritual Association of the Grand Mosque of Lyon) in France. The company provides a wide variety of products under the following segments: butcher, poultry, grocery, frozen, self-service and catering.
The company is a pioneer brand and a major player in the halal food products market in France. It has stores across France, Spain, and other European countries as well as in Algeria and Dubai. It supplies to retail stores and to more than 2,000 butchers. The company is halal certified by the Ritual Association of the Grand Mosque of Lyon (ARGML). The company offers more than 250 products in deli, frozen, and charcuterie halal.
The company is a distributor and provider of halal products in Europe. The company produces and develops a wide range of products in food segments such as frozen and fresh fish. The company is approved by the World Islamic Foundation. The company’s products are of high quality and reasonably priced.
The supply chain infrastructure of these products consists of a fleet of delivery vans, cold stores, and depots in France (Paris, Lille and Lyon), Germany (Hamburg, Stuttgart, Berlin, and Siegburg), Holland (Breukelen), United Kingdom (London and Manchester), and Sweden (Malmo). The company also functions through independent suppliers in Australia, Italy, Spain, and Denmark
Tariq Halal Meats
The company is a retailer of frozen, chilled, and fresh meat. It distributes through butchers, wholesalers, and cash and carry. The company also provides unique marinated offerings such as chili with chicken under the frozen range. The company operates through six operational stores: Fulham, Southall, Streatham, Leyton, Hounslow, and Ilford. On December 1, 2015, the company opened its franchise shop. The franchise also offers in-house training to vendors without a background in butchery.