Gulfood: Workshop focuses on how turning Halal will aid Brazil firms

Tamer Mansour, Secretary General & CEO

A workshop held on the sidelines of the recent Gulfood in Dubai shed light on the added value that halal certification brings to Brazilian companies, enabling them to penetrate the markets of Islamic countries.

It also highlighted the market’s significance in the international business landscape. Furthermore, the workshop, organised by the Arab-Brazilian Chamber of Commerce (ABCC) together with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), also provided an ideal opportunity for companies to learn more about the halal market and its requirements for gaining the certification, through several lectures.
The global market for halal products is expanding due to the growing Muslim population and economies. This, along with the trust in halal-certified products is creating more innovative opportunities in the market. The workshop covered this topic along with how the certification verifies a product is suitable for consumption, and raised awareness about the value this accreditation brings for businesses across various industries.
Brazilian food exporters
The workshop titled ‘How Halal Will Boost the Internationalisation of Your Brand?’ brought together over 40 Brazilian food exporting companies, which was led by a group of professionally qualified, international Halal certifiers.
Furthermore, the ABCC also aimed to detail the operations of the halal system and identified the elements that contribute to the growth of the sector.
One of these factors is the growing Muslim populace, which is expected to increase in the coming years in the Gulf Cooperation Council (GCC). Another factor is the economic growth of Muslim-majority countries, which is expanding at a faster rate than the global average.
Tamer Mansour, Secretary General and CEO of the ABCC highlighted the importance of expanding the reach of halal in Brazil outside beef and poultry, two products in which Brazil is already the world’s top producer and exporter. Paula Soares, Manager of ApexBrasil’s Agribusiness spoke at the event’s opening, and Rafael Solimeo, Head of the ABCC International Office in Dubai, gave the closing remarks for the event. Trade Arabia