Japan Seeks Malaysia’s Expertise To Tap Halal Market

By Tengku Noor Shamsiah Tengku Abdullah

KUALA LUMPUR, May 8 (Bernama) — Japanese companies are set to gain by
learning from the Malaysian experience in the halal industry, its
ambassador to Malaysia Masahiko Horie said today.

He said there were vast market opportunities for the Japanese
companies to tap, especially in the Middle East and the rest of the
Islamic world, and they could learn from Malaysia’s efforts.

“Malaysia wants to become the centre of the halal industry, as in
Islamic finance for which the country is already a hub,” Horie told
Bernama on the sidelines of the 6th Malaysian International Halal
Showcase (MIHAS) 2009 here.

“I think Malaysia has already become a kind of halal hub and hope
this can be expanded in the near future,” he said, adding that the
exhibition was among the efforts by Malaysia to raise interest in the
halal industry.

Horie said with greater awareness of the halal industry, Japanese
companies would be interested in finding ways to produce halal products.

“If they are able to come out with halal products, Japanese
manufacturers will find that there is a big market among the Islamic
countries,” he said.

Horie said that on his part, he would continue with his efforts to
get more Japanese companies to become acquainted with the halal

According to him, a Japanese delegation came to Malaysia recently
to learn about the halal industry and how to obtain halal certification.

“I think this is a good sign and hope it will produce results,” he
said, adding that he hoped more Japanese groups will come to learn from

MIHAS 2009, with the participation of 29 countries, is being held
daily from 10am to 7pm at the Matrade centre until Sunday. It has
targeted about 50,000 visitors.

The event recorded the highest foreign participation this year and
among the companies taking part for the first time is Atelier des
Parfums, a well-known perfume company from France, which is exhibiting
its halal perfume products.

Others exhibitors include Miami Food Products, Moghul Spice, Sime
Darby, Hwa Tai Industries, Cambridge Herbal, natural local skincare
products maker Dr Nabisar Natural, Everbest, ID System Solutions,
Inderaputra Food, Iwani Frozen Food, Kart Food Industries and Naturo
Health International.