The Malaysia Showcase is organised to be held at the 8th OIC Halal Expo 2021 on the 25-28 November 2021 at Istanbul Congress Centre. The Malaysia Showcase is organised by My Events International and in collaboration with MATRADE and ASEAN Chambers of Commerce and Industry.In planning towards this long-awaited event, we have organised ‘Kuala Lumpur – Istanbul Halal Industry Corridor Webinar’ to prep our exhibitors to take full advantage of this platform to expand, enhance and strengthen their businesses to the Eurasia region. Malaysia’s strategic location being in the centre of Southeast Asia region is an added advantage for entrepreneurs to align their business’ objectives to maximize opportunity while minimise costs and risks.
This virtual webinar took place with a Zoom Meeting on 26th October 2021 organised by My Events International. With B2B activities being organised, we believed the entrepreneurs would accomplish partnerships and collaborations during this event. Like the recent MoU signed between Malaysian Palm Oil Council and Izmir Commodity Exchange has further promoted Malaysian palm oil by-product not only to Turkey but to Eurasia market. In 2020, the Malaysia’s trade value was worth USD1.8 billion and we hope this will continue to flourish in years to come.
In the welcome remark by the Organising Chairman, Mr Aizuddinur Hj Zakaria has stated that,
“Halal food production, according to the majority of consumers, can be an excellent vehicle for promoting sustainable farming and agriculture.”
The most likely determinants connected with Halal principles and production to assist sustainable agriculture include food safety, environmental friendliness, fair trade, and animal welfare. Malaysia has much a longer history in Halal certification and is a leading country in Halal production. Turkey is Malaysia’s 3rd largest trading partner in the Asia region. H.E Merve Safa Kavakc?, the Ambassador of Turkey, believes that
“Turkey and Malaysia with their top-notch quality infrastructure have the technical competence, human resources, experience and motivation needed for the realisation of project in Halal sector.” The real stand in the economic relations came with the Free Trade Agreement (FTA) that contributed to mobilise the unuse trade potential between Turkey and Malaysia.
Turkey is one of the countries which has great economic opportunities for above- market growth. Across the country, the fabric of Turkish society is changing, with the long-term trend of rising disposable incomes and increased living standards underway. Palm oil is among the world’s most used food ingredients. “It is currently being applied in about half of all packaged food products. Its growing sales in recent years has contributed significantly to economic growth and alleviating poverty in a number of developing countries”, said Dr. Ruslan Abdullah, Director of Science, Environment, and Sustainability Division, MPOC, Malaysia. However, they only grow in the tropics, where their cultivation can have negative side effects for local populations or the environment.
The CEO of Brainy Bunch, Mr Fadzil Hashim seems to think that it is important to help generate interest in the Malaysian market and to build the first Unicorn. Through his sheer dedication and hard work, which began as a modest family-operated kindergarten to become the first Montessori Elementary school and probably the best-known Islamic Montessori preschool franchise in Malaysia. According to him, it is important to have Malaysian unicorn to help create a story that will compel investors to take a deeper look into our ecosystem.
Dr. Bilal Ilhan, the Country Advisor of Presidency of Republic of Turkey Investment Office said the Halal Corridor Initiative Between Malaysia and Turkey is a huge investment opportunity. “The global Halal market has risen to prominence in the global economy, with a stronghold in industrialised countries.” Malaysia has constantly implemented major regulatory, trade, and industry assistance steps to boost its standing as a trade-driven Islamic economy centre. As the well-known food and beverages company, Global Ikhwan Service and Business Holdings is widely located around Turkey. Dato Lokman Hakim Pforten, CEO of GISB was sharing their success story to inspire and motivate local Malaysian companies to explore further in a new friendly market like Turkey.
About Organisation of Islamic Cooperation (OIC) Halal Expo
The Organisation of Islamic Cooperation (OIC) Halal Expo, is considered one of the biggest events in its field, which has been organised under the Auspices of Presidency of the Republic of Turkey in association with the Islamic Centre of Development of Trade (ICDT) and the Standards and Metrology Institute for Islamic Countries (SMIIC) is supported by the Ministry of Trade and other governmental agencies. Buyer Meetings features over 200 buyers, importers, distributors, wholesalers, cosmetics chain stores, retailers, pharmacy chains, supermarkets and online stores interested in Halal Certified Food & Beverages Companies, Islamic Hotels, Villa, and Tourism Companies, Islamic Finance Companies, Textile & Modest Fashion Brands and Franchise
