Malaysia: Allana to diversify Halal frozen meat offering to local market

KUALA LUMPUR: Indian buffalo meat exporter Allanasons Pvt Ltd (Allana), which is on the lookout for more Malaysian companies to serve as distributors, is working towards diversifying its product offering of halal frozen meat to the local market by next year.

The group has been distributing boneless buffalo meat to Malaysia since 1982. It currently exports some 49,000-50,000 tonnes of the meat variant to the local market each year.

Afzal Aziz, Allana’s president of international business development of processed foods division said the group is currently awaiting the approval of local authorities to sanction its application to begin the exports of frozen lamb and beef from its abattoir and processing plant in Ethiopia.

For starters, the group is planning to begin with a monthly supply of 500 tonnes of frozen lamb and beef meat to Malaysia, once it has been given the nod by the Malaysian authorities.

Allana currently supplies boneless buffalo meat to some 15 Malaysian companies, including Ramly Food Processing Sdn Bhd.

Afzal, who was speaking to reporters at a media briefing held in commemoration of Allana’s 35 years of uninterrupted supply to Malaysia, said the group is open to both Bumiputera and non-Bumiputera players to serve as its distributors.

Established in 1865, Allana is one of India’s leading halal buffalo meat exporters. Besides frozen meat, Allana is also involved in the production of coffee, spices and dairy products, among others.