Muslim and non-Muslim women in search of ‘pure’ products are driving demand for halal cosmetics.
Most people associate halal with food. But in Malaysia, beauty companies are capitalising on the growing popularity of another halal product — cosmetics.
Malaysian cosmetics and skin-care companies say they have seen an increase in international demand for halal products over the past decade.
Malaysian businesswoman Seri Udani Mohn first heard of halal cosmetics from a Korean man at a beauty conference in Turkey four years ago.
Today she owns a successful halal cosmetics and skin-care business, Seri Udani Beauty Sdn Bhd, which earns profits of 10 million ringgit (99 million baht) per year.
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