PETALING JAYA: Brahim’s Holdings Bhd has entered into a memorandum of understanding (MoU) with Dhyafat Albalad Alameen Co Ltd (Dhyafa) to collaborate on and establish a joint venture company to develop food manufacturing, production and services in Makkah, Saudi Arabia.
Dhyafa is a private development company owned by the Municipality of Makkah. Its role is to identify, assess and develop business opportunities with private partners to improve hospitality and tourism services in Makkah especially in the areas of food and beverages, Islamic historic sites, transportation, information technology and media, Makkah gifts and food safety and hygiene.
“The MoU will allow the initiation of the required procedures and collaborative works in order for the project to commence immediately,” Brahim’s said in a filing with Bursa Malaysia yesterday.
Both parties will collaborate and cooperate to bring to fruition the project of setting up a food factory in Makkah to produce, sell and distribute food products to interested parties.
The project company will be open to other opportunities in trading, food services, restaurant operations, industrial catering including in-flight catering, logistics and warehouse management including cold storage, and consultancies.
Dhyafa will facilitate sourcing a suitable land area for lease on a long term basis, located within the Makkah suburb, for the construction of the project company.
It will also be responsible for identifying available plots of land, negotiating the lease rate and finalising the land lease process. It shall collect all necessary information regarding local laws and regulations required to be complied with for the intended activities from local authorities.
“The board of directors of Brahim’s, having considered the rationale and terms of the MoU, is of the opinion that the MoU is in the best interest of the company.”
Brahim’s will contribute its expertise in the setting up of the food factory, as well as in the areas of operation management, food production and processing, food packaging and food quality management.