marketing-interactive.com
Wipro Unza Malaysia is planning to achieve RM1 billion in group level revenue within the next five to six years, an increase from its current revenue contribution of RM600 million. Chief executive Sriram Krishnamurthy told A+M that the revenue will come from Wipro Unza and LD Waxsons and potential gains from global acquisitions such as Splash Corporation in the Malaysia market.
Additionally, Wipro believes that the halal market would deliver “sustainable growth”, tapping on the growing Muslim population in Malaysia, Indonesia and the Middle East. Meanwhile, Krishnamurthy added that the company is targeting US$2 billion in worldwide sales as a group by 2022. Last year, the group posted a revenue of US$1 billion and 15% of it came from the Malaysia market. According to him, Malaysia is the second largest market after India for Wipro and is also seen as the “springboard of innovation” for the development of new products.
The company also sees Malaysia as an important regional hub to invest and establish the Wipro Skin Research and Innovation Centre. As such, it has invested over RM10 million in building its research and innovation capabilities in Malaysia, allow it to produce an average of 100 new products each year for the Malaysia market as well as export requirements. Wipro also tries to grow organically with a double-digit growth in Malaysia and believes in local entrepreneurial brands as opposed to acquiring global brands.
Last year, it named Saki Goh to the role of GM- marketing to oversee the start-to-end marketing function, including the development and implementation of brand strategies, as well as new and existing products. It also picked PHD Malaysia to manage its integrated media duties for two years with the option to renew for another.
