IN 2018, Malaysia accounted for only 1 per cent of the global halal demand – proving there are substantial opportunities and room for improvement to develop a transparent and trusted halal hub.
Despite the projected increase in the Muslim population to 30 per cent of the world population by 2050, which is one of the driving factors for the expansion of the industry, the expose on the halal meat scandal is a setback to the booming halal industry in Malaysia.
Nevertheless, one proactive measure that should be implemented immediately is for the issuing authorities – in this case, Mafi (for issuing the AP) and the Department of Islamic Development (Jakim) for halal certification – to go the blockchain route.
Also known as distributed ledger technology (DLT), it will disrupt too all the devious and cunning strategies of the cartel to achieve their fraudulent objective.
Through smart contracts, DLT could digitally prescribe processes and requirements according to a halal standard, verify halal compliance and enforce the performance of halal supply chains.
A smart contract is a computer protocol intended to digitally facilitate, verify or enforce the negotiation or performance of a contract. Smart contracts allow the performance of credible transactions without third parties.
Because blockchain is a decentralised system that exists between all permitted parties, there’s no need to pay intermediaries (middlemen) and it saves you time and conflict.
Although DLT has its problems, it is undeniably faster, cheaper and more secure than traditional systems, which is why banks and governments are turning to them.
When someone requests a transaction, the request is broadcasted to a peer-to-peer (P2P) network consisting of computers, also known as nodes, which validate the transaction and the user’s status using known algorithms.
Once verified, the transaction is combined with other similar previous transactions to create a new block of data for the ledger, which is then added to the existing blockchain, in a way that is permanent and unalterable. The transaction is now complete while waiting for another transaction.
As an encrypted ledger database, blockchain is almost impossible to hack, making its records or blocks permanently verifiable.
As a decentralised system with no single owner, any retroactive changes to a record must be verified by the majority of potentially thousands of “nodes” or members in a chain. Put simply, it is a technology that is secure by design.
Through blockchain technology, a halal network timestamps transactions by hashing them into an ongoing chain of hash-based proof-of-work, forming a record that cannot be changed without redoing the proof-of-work. It is not stored centrally but distributed on many servers throughout the world as cryptographic proof.
Blockchain removes the need for a trusted third party to ensure an independent assessment of the integrity of a product or its network, as the longest chain serves as proof of the sequence of events witnessed.
This technology could enforce end-to-end halal assurance and alignment based on specific halal market requirements, supported by automated smart contracts in its process execution and control.
A halal blockchain could provide full transparency of all halal supply chain transactions that have ever been executed.
The blockchain has complete information about the addresses and their supply chain path right from the source to the point of consumer purchase, giving the much-needed assurance for Muslims that the “halal-ness” of the food on their table can be traced back through all the locations of the halal supply chains that began with the original halal farm or livestock farm, including the identity of the farmers or livestock breeders.
Blockchains inject trust into a halal supply chain and value chain of a brand owner who would be better able to guarantee halal integrity. They could also be integrated into wide sustainability and corporate responsibility systems to extend the brand market beyond Muslim consumers.
One of the most significant real-world applications of blockchain is data provenance – the documentation of where a piece of data comes from and the processes and methodology by which it was produced. It creates a single, secure chain of custody timeline, designed to be tamper-proof.
The system can be used to provide customers with a “story” about each product, covering materials, locations, processes, ingredients and suppliers, and enables businesses to substantiate claims about their products using real-time data. With such a system, provenance tracking of where each piece of data comes from and whether it is still up-to-date becomes a breeze.
It is high time Mafi adopts this system in the issuance of its AP for exporters to bring in imported halal meat into the country and rope in other government agencies such as the Royal Malaysian Customs Department, the port police, the Ministry of Domestic Trade & Consumer Affairs, and Jakim to be part of the network in this system of provenance based on blockchain technology.
The writer is Director of Media & Communications at EMIR Research, an independent think-tank focused on strategic policy recommendations based upon rigorous research