Pakistan: Engro to purchase Al Safa Halal in North America

ISLAMABAD: Engro Corporation is all set to enter the halal food business in North America as the company has finalised and signed an agreement with US-based Al Safa Halal to purchase its food business. The move comes as part of Engro’s goal to become the largest Pakistan-based company operating internationally. Al Safa Halal is a relatively small food company based in New York. However, its products are distributed throughout North America, primarily in supermarkets catering to the seven million strong North American Muslim communities. The company’s products primarily involve meat-based frozen foods, such as chicken, turkey, beef and pizza—though it also has vegetarian fare such as falafel

Daily Times