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Tag: American Muslim Consumer

USA: American Muslims Continue Growth and Diversity as an Untapped Niche Market

| 11/10/2012 | Reply
USA: American Muslims Continue Growth and Diversity as an Untapped Niche Market

Since its inception in 2008, the American Muslim Consumer Conference (AMCC) has played a key role in creating awareness for this key growing niche market and has served as a networking platform for several of the key players. DoubleTree by Hilton Hotel, Newark Airport, New Jersey on November 17th, 2012.

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USA: Hewar Social Communications Wins ARF David Ogilvy Award

| 30/03/2012 | Reply
USA: Hewar Social Communications Wins ARF David Ogilvy Award

Hewar Social Communications is pleased to announce that the Advertising Research Foundation (ARF) has awarded it and client, Saffron Road Foods™, with the prestigious David Ogilvy Award for the Digital + Media category.

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USA: Brand Courage and the American Muslim Consumer

| 09/12/2011 | Reply
USA: Brand Courage and the American Muslim Consumer

The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s 7 million Muslims takes courage, but pays dividends.

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USA: AMCC Spotlights Growing Muslim Market

| 03/11/2011 | Reply
USA: AMCC Spotlights Growing Muslim Market

American demographics are changing significantly, and if companies want to survive, they will need to think differently about how they reach various communities, such as Muslims, within multicultural societies.

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USA: 3rd Annual Muslim Consumer Conference (AMCC)

| 07/08/2011 | Reply
USA: 3rd Annual Muslim Consumer Conference (AMCC)

The 3rd AMCC will be held on Saturday, October 29th at Hotel Hyatt Regency in New Brunswick, New Jersey.The conference is held annually attracting attendees from the food industry, entrepreneurs, professionals, and marketing/advertising/PR executives.

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USA: Helping the Halal consumer

| 06/08/2011 | Reply
USA: Helping the Halal consumer

Muslim Americans want to purchase the same products as every other American – they just want them to be unquestionably halal. The number of American Muslims is slated to reach 16 million by 2014 and American Muslim consumers are looking ahead.

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USA: American Muslims stand out as a multicultural market with significant opportunities

| 04/08/2011 | Reply
USA: American Muslims stand out as a multicultural market with significant opportunities

American Muslims are the most diverse religious group in America according to Magali Rheault, Senior Analyst, Gallup Center for Muslim Studies. The American Muslim Consumer Conference (AMCC) promotes dialog and raises awareness of this multicultural niche where many mainstream companies are now seeing a growing opportunity.

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USA: Businesses seek ways to tap Muslim market

| 27/12/2010 | Reply
USA: Businesses seek ways to tap Muslim market

Despite the sometimes unfriendly climate for Muslims, Abdalhamid Evans, Project Director of the World Halal Forum, said it is inevitable that a large number of businesses will reach out to Muslim consumers, given the wealth and size of the Muslim population — more than a billion people worldwide — and their presence in the West.

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USA: Marketers Should Court Muslim Consumers, Says Ad Chief

| 31/10/2010 | Reply
USA: Marketers Should Court Muslim Consumers, Says Ad Chief

Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated by marketers.” Says he: “There has been some apprehension and fear about engaging properly with this audience.” Young was the Keynote speaker at the American Muslim Consumer Conference held on the 30 October 2010.

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