ISTANBUL, TURKEY – Malaysia Showcase launching ceremony today is the marking of the beginning of the pavilion at the 9th OIC Halal Expo, Turkey. The launching ceremony was officiated by Consulate General of Malaysia, Istanbul, H.E Tengku Mohd Dzaraif Raja Abdul Kadir accompanied by the Trade Commissioner of MATRADE Malaysia, En Zahiruddin Basiran. In celebrating the launching ceremony, there were launching signing and ribbon- cutting ceremony to mark the official opening of the Malaysia Showcase Pavilion.
Stated by H.E Tengku Mohd Dzaraif Raja Abdul Kadir:
“Today we embolden our Malaysian business owners to take full advantage of the event and to create a vision for all Muslim entrepreneurs around the world to connect, collaborate and share information to expand, enhance and fortify their businesses to other parts of the world.”
Trade Commissioner of MATRADE Malaysia, En Zahiruddin Basiran also stated that, it is not easy to showcase Halal businesses. Therefore, it needs elements of innovation and being able to boldly transform, keeping up with trends and consistently engaged with the end- user.
“To be able to thrive in today’s global halal market, businesses owners and entrepreneurs need to think about building brands, creating a distinctive identity for their goods, and connecting with the right audience.”
Turkiye remains as one of the emerging export markets with significant growth. In 2021, the Malaysia’s total trade with Turkiye increased by 74.5% to RM17.00 billion (USD4.10 billion) and this will continue to flourish in years to come!
“For businesses to enjoy economies of scale they must implement strategies that spur positive transformation and this should be done through developing and utilising the latest and most effective technologies”, she stated at the launching ceremony.
The 9th edition of OIC Halal Expo 2022 took place from the 24th to 27th of November 2022 in Istanbul Congress Centre, Turkey. Malaysia Showcase is pleased to participate this event. There were two major components —exhibition and The Tarik session as the knowledge hub. The ceremony was concluded with photo session and tour for the Malaysia Showcase Pavilion.
This Malaysia Showcase 2022 is organised by My Events International, not forgetting our Media Partners HalalFocus, H Media, Halal Weekly and The Leaders Online. The Malaysia Showcase is representing an approach to promote the expansion of Malaysia halal economics in the world markets.