UAE: Al Farooj awards franchise rights to UK based Al-Amin

  • An outlet in Kuwait is planned to open during 3rd quarter of this year – Company
  • “We foresee introducing Al Farooj brand to the British market”, Mustafa Al Amin

Dubai, United Arab Emirates: As part of its expansion plan, Al Farooj Fresh, a fast-casual restaurant chain in UAE, has signed an agreement with Al-Amin Holdings, a UK-based business group, awarding them the franchise rights for opening up six Al Farooj outlets in the UAE.

Al-Amin Holdings, established in 2001, specialises in catering services and real estate development.  The company has signed a formal agreement to have the franchise, and is successfully running three Al Farooj outlets in UAE.  The 1st franchised outlet is in Emirates Co-operative Society hypermarket in Twar, Dubai, two in Wasit near Sharjah airport and at Emarat petrol station in Al Fisht on Sharjah conrniche. Al-Amin Holdings will soon open the 4th branch in Swihat, Sharjah.

Al Farooj Fresh, owned by Al Islami Foods group, now has been expanded to total of 31 branches in UAE and Lebanon. In Addition, Al Farooj plans to open 10 more stores in and outside the UAE by the end of 2011, including a new branch in Kuwait which has been planned to open during the 3rd quarter of 2011.

Saleh Abdullah Lootah, Chairman of Al Farooj chain of restaurants, commented:

“We welcome  Al Amin Holdings to Al Farooj chain. We promise them to continue delivering the quality franchise support and profitable franchise system. The latest partnership is a testament of restaurant’s high potential business model in the Quick Service Restaurant (QSR) sector.”

Al Farooj franchise model is based on return-on-investment. The company offers a customized business opportunity with assistance on site selection, preparing feasibility study, break-even analysis, brand concept, design and drawings, outlet architectural and construction requirements, staffing, training, product quality checks, provision of recipe from Al Farooj corporate commissary, operating manual, re-franchising option, assistance on business development plan and direct management option.

Mr. Mustafa Al Amin, UAE Director of Al Amin Holdings, commented:

“We are delighted to partner with Al Farooj to strengthen our foodservice business. Prior to this franchise, our in-house investment study of different restaurants in UAE lead us to partner with Al Farooj brand due to its interesting blend of international standards and Arabic heritage. That makes it a high potential business option for us.”

“Because of our base in the UK, we foresee introducing Al Farooj brand to the British market after a careful feasibility where it can be marketed as  a high quality and authentic Halal food option to the multi-ethnic consumers”, he added.