There were 58 brands awarded Superbrand status for 2012 from amongst a shortlist of 1,314 brands. Earlier, Al Islami won this award in 2005, 2008, 2010, 2011.
Dubai – Al Islami Foods, one of the top real halal food brands in the Middle East, has been included as super brand of the year 2012 by the Superbrands Council of UAE. Al Islami is the only food company to receive this honor for the fifth time, thus proving to be one of UAE’s strongest home-grown brand.
Al Islami was one of 58 brands selected by Superbrands Council to join its elite category. It is a huge achievement for the halal producer, especially since there are 1,314 top brands in the UAE all competing for commercial precedence.
Earlier, Al Islami won Superbrand status in 2005, 2008, 2010 and 2011.
The Superbrands Council consists of eminent figures in the world of branding and every Council member has a deep appreciation of what constitutes a great brand. The council’s decision was based on the results of an online voting by 2,500 marketing professionals.
The Superbrands awards are known to be a major celebration to pay homage to the country’s strongest brands, and are respected as the benchmarks in advertising and branding industry.
Saleh Abdullah Lootah, the Managing Director of Al Islami Foods, said:
“Despite slow economic activity and fierce competition, the recognition is a testament of Al Islami as region’s strongest food brand. The vision, business philosophy and strategic branding enormously contributed to this resounding success.”
He added: “We are delighted that all the efforts we have put into positioning the brand have been recognized. We will continue the high level of performance to enable us for the next year’s nomination.”
Mike English, Director of Superbrands Middle East & North Africa, commented:
“The fifth time success of Al Islami shows company’s consistent approach to its business standards. Al Islami is one of the few brands that have a long term brand development system. It is a precedent that other companies could follow to strengthen their positioning.
Superbrands is acclaimed worldwide as being the independent arbiter of branding excellence and are committed to paying tribute to exceptional brands and promoting the discipline of branding.