The first authoritative study of the Halal red meat industry in England will be published by EBLEX on
Monday (22nd November).
The unique report, entitled ‘The Halal meat market: Specialist supply chain structures and consumer
purchase and consumption profiles in England’, gives an overview of the Halal market and provides
an insight into Muslim consumers’ attitudes to Halal meat, using qualitative and quantitative
research supported by extensive desk research.
While the Muslim community in the UK represents only 3% of the population, they consume 20% of
all the lamb sold in England, together with an increasing amount of beef. The Halal meat sector is a
multi?million pound contributor to the British economy.
The report breaks new ground in presenting a detailed demographic breakdown of Muslim
consumers of red meat and examining their purchasing and consumption behaviour, including an
overview of the most popular cuts and preferences. In particular, it explores the key issues of
religious slaughter and the attitudes of Muslim consumers to stunning.
The research was commissioned by the Halal steering group under the auspices of the EBLEX sector
board. Commenting on the report, EBLEX sector director Nick Allen said: “This is an extremely
important research project for the beef and sheep sectors, as the Halal community represents a very
valuable customer base. Up to now, industry has just been guessing at its scope and the perceptions
of the Muslim community.
“It provides an unrivalled knowledge store for specialist abattoirs and butchers planning the future
development of their businesses, and also for mainstream retailers and processors looking to expand
into this area.”
Halal steering group chairman and EBLEX board member Simon Warren added: “The report offers a
unique insight into the preferences, perceptions and motivations of Muslim consumers when buying
“However, this is only a starting point – the Halal market continues to develop and warrants both
investment and serious attention to deepen our understanding and ensure it delivers its maximum
The steering group is currently consulting with the industry on the findings of the research. To
request a hard copy of the report, please email email@example.com It will be available to download
from www.eblex.org.uk from early 2011.
More on the report issued by EBLEX Ltd. :
The report is based on a mix of qualitative and quantitative research projects supplemented by detailed desk
A series of interviews and focus groups were conducted as detailed below:
• 14 interviews with Halal abattoirs
• 50 interviews with Halal butchers
• 16 focus groups with Muslim respondents
The findings from the qualitative research shaped and guided a detailed questionnaire that was used to
conduct 1,000 face?to?face, paper?based interviews.
A variety of sources of published data were examined, including:
• 2001 Census data
• Labour Force Survey data
• Other relevant government data, e.g. population growth estimates
• Newspaper articles
• Specialist Muslim/Halal food websites
• Data from other published reports in relation to UK Muslims’ lifestyle, religious practices and customs
EBLEX is the organisation for beef and lamb levy payers in England, and is a division of the Agriculture and
Horticulture Development Board (AHDB).
It exists to enhance the profitability of the English beef and lamb sector. Its aims are:
• to help the beef and lamb supply chain to be more efficient.
• to help the beef and lamb meat industry to add value.
Find out more at www.eblex.org.uk
For more information, please contact Jo Biggs, in the EBLEX press office, on 024 7647 8836 or via