Midamar Corporation, US pioneer in Halal food production and distribution to exhibit at Gulfood 2012
Midamar directors and partners to speak at Gulfood Franchise Workshop
Cedar Rapids, Iowa (February 13, 2012) US Halal food pioneer and global supply chain leader Midamar, will be exhibiting in the American Pavilion at Gulfood 2012, in Dubai on February 19 to 22. Midamar will be introducing its new line of specialty Halal beef strips at the exhibition.
Established in 1974, Midamar is the first Halal food company in the USA to export USDA approved protein products to the Middle East and SE Asia. Over the years, Midamar has become a trusted source for Halal protein products in the growing Middle Eastern food service sector.
“As a brand, Midamar has established a reputation for premium quality beef, chicken, lamb, turkey and chilled items like beef franks, deli meats, breakfast meats and prepared foods. From the beginning, we have upheld the highest level of Halal brand integrity. We are not a brand that decided to produce Halal products. We have been a Halal brand from day one. This factors into everything we do, and all new projects that we undertake”, says Director and Midamar owner Jalel Aossey
Midamar owners and staff have been attending Gulfood every year since the show began several years ago. This year, Midamar Chef Jerry Adaska will be making delicious award winning authentically Greek Style Halal Gyros for participants to enjoy. Midamar will be preparing its signature Halal franks and beef strips which have been a favorite of the food service professionals in the Middle East for several years. Delegates will be able to taste the new Applewood Smoked Beef Strips and the Smoked Peppered Beef Strips at the Midamar Booth.
Allfreshco, based in Outsource City, Dubai is now distributing Midamar Halal Premium Beef products to distinguished restaurants like those in the Rotana Hotels, the Armani Cafe’ as well as specialty restaurants like PF Changs, Tim Horton’s and Fatburger. Delegates at Gulfood will be able to learn more about more than 200 premium Halal food products from the owners of Midamar who will be at booth M-102 in the American Pavilion.
Directors of Midamar will be also be speaking in the morning session of the Franchising Workshop at the Gulfood Conference on February 22, 2012. Von Kennedy, Midamar Director of Business Development will deliver insights on food supply chain essentials, risk strategies and Halal considerations to investors, restaurant owners, franchisees, and franchisors at the conference. Kennedy has been assisting international franchise operators in achieving smooth and seamless supply chain operations and ensuring lasting success of new restaurant developments in the region.
Aossey added, “We are thrilled to be asked to participate in this year’s Gulfood Conference. Gulfood is by far the best and biggest show in the entire region! We look forward to attending the 2012 Gulfood Show and re-connecting with our customers and friends. This show is essential for companies that want to get the latest updates on what is going on in the Middle Eastern food and agriculture sector”.