(Cedar Rapids, IA) Air Chilled Halal Chicken is another pioneering first by Midamar Halal Foods. Midamar has introduced the first Halal, Air Chilled, Antibiotic Free and Organic chicken out on the market today. The chickens are humanely raised and processed in Iowa, USA.
Chefs, food service personnel and retail customers all attest to the unmatched flavor, texture and freshness of the Midamar Halal Air Chilled Chicken. When asked why such a drastic difference in taste and quality, Jonathan Moore, Poultry Business Manager at Midamar, in Cedar Rapids, Iowa, explained, “We start with best possible genetics; the breed we use has time and again been amongst the top performers in the industry.
Next, quality control measures such as local incubation and feed purchasing not only keep our carbon footprint to a minimum, but also allow for a close eye to be kept on every part of the process. Our birds are raised humanely (third party certified) in unconfined settings and are fed a vegetarian diet of grain and corn.
Each bird is slaughtered in accordance to Islamic law (individually blessed, hand-cut and completely eviscerated), then we use The Air-Chilled Advantagetm to achieve a safe temperature for further processing. We are able to do this roughly 65% faster than other air-chilled facilities.
The majority of chicken processors use water-chilling; the immersion of fryers in vats of chlorinated, cold water, to rapidly reduce the fryer’s temperature for safe handling through the duration of processing. Users of the above technology admit that the water-chilled chickens absorb some of this water/chlorine mix during the water-chilling; making the fryer’s weight artificially inflated by as much as twelve percent, costing consumers as much as $.70 or more per fryer! The Midamar Air-Chilled Advantagetm involves no water; chickens are chilled using pure, cold air that is circulated throughout the birds. We employ a single level conveyor belt to cool the chicken, eliminating the risk of cross contamination and water retention. By employing the air chill technology we able to present a chicken with a firmer texture and superior taste while maintaining our commitment to responsible and sustainable business practices.”
Combine healthy chickens with a humane slaughter process, state of the art cooling technology and highly trained artisans to process the fryers, and you have a winning formula -one that will prove itself in taste, texture and an overall experience. For more information see: www.airchilledchicken.com