USA: Ogilvy and Mather to receive 2011 Multicultural Award at AMCC

Ogilvy and Mather will be awarded the 2011 Multicultural Award at the third annual American Muslim Consumer Conference (AMCC), which will be held on October 29th, at the Hyatt Regency Hotel in New Brunswick, NJ.

The AMCC event, in its third year, promotes dialog and raises awareness of this multicultural niche market where many mainstream companies are now seeing a growing opportunity.

AMCC presents a multicultural award every year to a company which promotes diversity and multiculturalism and is inclusive to all minorities in America. Based on the work in the American Muslim Consumer market and the 2010 research report by Ogilvy and Mather, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, AMCC will be presenting the 2011 Multicultural award to Ogilvy and Mather, one of the world’s leading advertising and marketing agencies. The award will be received by Nazia Du Bois, Director of Global Cultural Strategy, Ogilvy and Mather. The 2010 Multicultural award was presented to Best Buy (NYSE: BBY).

Since the launch of its first event in 2009, the American Muslim Consumer Conference (AMCC) has been working to understand and address the needs of American Muslim Consumers and promoting companies and entrepreneurs who are developing products for this market. The conference is held annually attracting over 350 to 400 diverse attendees from community members and leaders, entrepreneurs, professionals, and marketing and advertising executives.

This year’s speakers include executives from Edible Arrangements, Walmart, Midamar Corporation, Best Buy, and Thomson Reuters among others.

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About American Muslim Consumer Conference:

?The American Muslim Consumer Conference provides the only platform for industry professionals to examine the American Muslim market sector and explore its rich potential. This year’s conference is titled “Multiculturalism & the American Muslim Consumer Market” and will be held on October 29, 2011, at the Hyatt Regency in New Brunswick, NJ. Last year’s conference was themed “Charting the Landscape” and drew a crowd of over 400 diverse participants.