Vita Cat To Expand Market In Middle East

| 30/06/2009 | Reply

By Nurul Jannah Kamaruddin

KUALA LUMPUR, June 29 (Bernama) — Edaran Vita Cat Sdn Bhd, a
halal cat food producer, plans to expand its market in the Middle East
after making inroads in Dubai recently.

Its head of business development, Halim Baba, said the company
proposed to take part in trade missions organised by Malaysia External
Trade Development Corporation (Matrade) end of this year to seek new
markets in the Middle East.

Besides Dubai, Vita Cat is also exporting its products to Brunei,
he told Bernama on the sidelines of the Buy Malaysian Products Expo
here recently.

Established in April last year, the company is currently exporting
15,000 kilogrammes of cat food to Dubai and 8,000 kilogrammes to Brunei
each month.

For the domestic market, the company’s products can be found at
hypermarkets and supermarkets like Giant, Carrefour, Mydin and Jusco.

“Our products entered all the hypermarkets recently and demand has
been encouraging,” Halim said, adding that one of the hypermarkets was
able to record sales up to RM12,000 monthly.

“Previously our products were available only in the north, and we
supplied to veterinary authorities in Kangar in Perlis, and Kulim and
Alor Setar in Kedah,” he said.

Faced with rising demand from the domestic and overseas markets,
Vita Cat plans to increase the production capacity at its factory in
Alor Setar which is currently producing 3,000 kilogrammes of cat food
daily.

Halim said the company planned to purchase new machines costing
RM1.2 million which could increase the production capacity to 9,000
kilogrammes daily.

He said with the new machines, Vita Cat could also diversify into
producing halal dog and fish food products, adding that the company has
received a request from the Defence Ministry to supply food to about
13,000 dogs owned by the ministry.

Halim also said that Vita Cat was looking for more distributors to handle its products nationwide.

— BERNAMA

Category: Asia, Food Manufacturing, Middle East & Africa

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