Al Islami Foods, one of the top real halal food brands in the Middle East, has been included as super brand of the year 2012 by the Superbrands Council of UAE. Al Islami is the only food company to receive this honor for the fifth time, thus proving to be one of UAE’s strongest home-grown brand.
Here are three tips on engaging with this lucrative, untapped and potentially very loyal consumer base: focus on finance, fashion and food.
The author, Liow has always envisioned writing a book of international interest that would form as a reference point for companies and individuals around the world to understand the essence of Halal, and ways to marketing halal products and services in order to generate wealth for countries and individuals.
I eagerly watched the first episodes, I’ve got to say I think we ended up with something more like a Muslim Jersey Shore, the low-grade MTV series about Snooki’s party life in New Jersey, writes Asra Q. Nomani in ‘The Daily Beast’.
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s 7 million Muslims takes courage, but pays dividends.
The first global congress for Muslim PR practitioners was jointly held by the International Islamic University Malaysia and Tehran-based Kargozar PR Institute. The conference focused on presentations, dialogues and panel discussions, comprising of more than 200 delegates from Malaysia and neighbouring countries.
“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the most hotly debated topics intoday’s marketing circles. ‘Halal’ is moving beyond the conventional good, wholesome and pure. It is extending to beauty, pharmaceutical and even tourism.
There’s some irony in news that McDonald’s and Tim Hortons are jumping into the high-end coffee business. With a Starbucks practically on every corner, it’s become the McDonald’s of coffee in some people’s minds, a mega corporation whose core product is getting mediocre reviews.
A new study of consumer engagement finds that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact.
When it comes to the growing arena of marketing to Muslims, the big question that the marketing industry is grappling with is: can you really speak of such a thing as a single homogeneous Muslim consumer, regardless of where they are in the world?
Call for papers! Join Islamic Marketing scholars, researchers and experts from more than 30 countries, meet many ambassadors and commercial counselors, listen to UAE business gurus, win major awards, and publish in three international journals, and more!
Taft Foodmasters’s vegetarian gyro and sausage pizza topping are menu options meant to add as a high-protein, wheat-based vegetarian option. Up until now, there was just a falafel to offer vegetarians! And these products are also certified Halal by IFANCA.
In August 2011 the Abu Dhabi Gallup Center released a report in which the key finding was that Muslim Americans are among the most integrated and successful citizens in the United States.
Every day we see the ability of social media to power connections between brands and consumers. And if you work in digital or social marketing, PR, or advertising at a brand or agency, chances are you’re constantly trying to figure out where your brand or clients fit in.
Polls consistently show the majority of Americans want clearly labeled food and say they will not buy foods that have been genetically modified. Today Saffron Road™ announces its efforts to meet consumers’ needs for proper labeling and non-GMO foods by joining the Non-GMO Project’s Verification Program.
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