Category: Branding & Marketing

Opinion: The Ramadan Marketplace

During the past several years, the month of Ramadan has become a time for intensive marketing campaigns aimed at fuelling the desires of Muslim consumers to a variety of products.

Sep 09, 2010 | 0 comments View Post

UAE: The $2trn battle for the halal market

Halal is no longer a minority taste. Arabian Business reports on the intensifying $2 trillion fight to win the hearts and wallets of Muslim consumers.

Sep 09, 2010 | 0 comments View Post

France: French fast food chain expands its Halal-only outlets

A French fast food chain announced on Tuesday it would almost triple its line of halal hamburger restaurants because sales had doubled in a trial that sparked a heated debate about the integration of Muslims.

Sep 01, 2010 | 0 comments View Post

Opinion: Gen I or Gen M? Advertisers target Muslims worldwide

Will this demographic sector of the world population be referred to as Generation I (I for Islam) or Generation M (M for Muslim)?

Aug 27, 2010 | 0 comments View Post

UAE: Organics taking firmer root in UAE

Dubai: The organic goods market in the UAE is benefiting from rising consumer awareness for healthy food.

Aug 24, 2010 | 0 comments View Post

Nestlé expands Halal presence during Ramadan

Nestlé expands its halal presence with the launch of its ‘Flavours of Ramadan’ range throughout the Islamic fasting period.

Aug 24, 2010 | 0 comments View Post

After Islamic food and banking: halal travel

With Halal consciousness rapidly going beyond food and finance, Halal-friendly travel is likely to be the next growth area, with the 1.6 billion increasingly wealthy Muslims worldwide.

Aug 23, 2010 | 0 comments View Post

Nigeria: Halal Branding: Threading the Fast Lane

Media strategist Adedeji Ajayi in Lagos examines this growing trend of Halal and how Nigeria can take advantage of it.

Aug 20, 2010 | 0 comments View Post

Opinion: Halal Participation Banking…is this the next chapter?

Thompson Reuters Global Head of Islamic Finance, Rushdi Siddiqui, airs some thoughts on whether Islamic banking needs to be re-branded

Aug 17, 2010 | 0 comments View Post

Brunei: Brunei Halal Brand To Debut In Asia Markets In October

The Brunei Halal products are currently being shipped into the nation, with 90 per cent of the Brunei Halal Ramadan hamper items coming from producers overseas.

Aug 14, 2010 | 0 comments View Post

USA: Halal at Whole Foods

Whole Foods will be carrying the new Saffron Road line of certified halal food products! AMERICAN HALAL’S MISSION is to offer natural Halal foods which are sustainably farmed or organic and adhere to Fair Trade practices.

Aug 14, 2010 | 0 comments View Post

France: Halal or Not Halal?

In France, with over 5 million Muslims, Halal products have become a growing consumer trend. But how does it work? Who decides what’s Halal and what isn’t?

Aug 14, 2010 | 1 comment View Post

USA: The Economic Impact of Ramadan

For Muslims, Ramadan means a break from the everyday. Along with the fasting, prayer and devotion, the pace of life changes significantly for Muslims during this month.

Aug 13, 2010 | 0 comments View Post

France: Business feasts on Ramadan fasting

It is Ramadan, a month of religious discipline for Muslims across the world – and a time for the business-minded to cash in.

Aug 12, 2010 | 0 comments View Post

Kerry Logistics launches ‘Brunei Halal’ brand

Kerry Logistics will be involved in international freight forwarding and integrated logistics management to ensure compliance with strict Halal standards.

Aug 12, 2010 | 0 comments View Post
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