By Sainal Abudheen – e27
The platform provides a digital marketplace for sourcing Halal-certified products at competitive prices, directly linking SMEs with suppliers
Borong, Malaysia’s B2B e-commerce and marketplace solution provider, has partnered with Maybank Islamic to roll out Salaam Market, which it claims is the country’s first halal-certified marketplace.
Salaam Market is designed to support local small and medium enterprises (SMEs) by offering Halal certification assistance and financial services. The platform provides a digital marketplace for sourcing Halal-certified products at competitive prices, directly linking SMEs with suppliers.
According to a statement, it enables them to navigate the Halal sector better and extend their market presence internationally from the companies.
Targeted at SMEs across Malaysia, Indonesia, Cambodia, and Singapore, Salaam Market supports Halal transactions without minimum order requirements and ensures direct access to certified Halal ingredients, helping to lower costs and increase convenience.
With the global Halal market projected to reach US$5 trillion by 2030 and Malaysia’s domestic market expected to grow to US$113.2 billion, SMEs often face hurdles like high ingredient costs, complex certification processes, and limited capital access that slow their growth.
“This initiative represents a significant move to modernise the Halal market,” said Aizat Rahim, MD and co-founder of Borong. “Salaam Market not only aligns with Malaysia’s goal to become a global leader in Halal compliance, but it also addresses affordability, financing, and certification challenges for SMEs, thanks to Maybank Islamic’s financing support and JAKIM’s Halal certification.”
Through its partnership with Maybank Islamic, Borong’s SMEs gain access to specialised Islamic financial solutions, Halal facilitation support, and digital document management tools to streamline entry into local and international Halal markets.
“Salaam Market will simplify online transactions by connecting buyers and sellers through a verified e-commerce platform that ensures Halal authenticity,” said Dr Muhd Ramadhan Fitri Ellias, Maybank Islamic’s Strategic Program Director. “This aligns with our commitment to strengthen the Halal ecosystem and support the national agenda to grow the domestic Halal market to US$113.2 billion by 2030.”
