Category: Branding & Marketing

USA: Muslims Try to Get Media-Savvy

| 21/10/2010 | Reply
USA: Muslims Try to Get Media-Savvy

Beyond creating media, writer Reza Aslan thinks Muslims need to hold media accountable. He said older Muslims don’t appreciate their own economic clout, about $170 billion in annual spending. But he thinks younger Muslims do, and will eventually make demands of corporate America, whether it’s networks or advertisers.

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USA: Muslim Consumer Conference to highlight contributions to U.S. economy

| 20/10/2010 | Reply
USA: Muslim Consumer Conference to highlight contributions to U.S. economy

Muslim professionals, entrepreneurs, and media and marketing executives will meet to share their experiences during the second annual Muslim Consumer Conference on Oct. 30 in New Brunswick, New Jersey.

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Muslim brands keep faith with their audience

| 19/10/2010 | Reply
Muslim brands keep faith with their audience

If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley.

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Opinion: Internationalisation of Arab Brands: the Journey to the East

| 18/10/2010 | Reply
Opinion: Internationalisation of Arab Brands: the Journey to the East

Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand recognition and dominance or they do not know how to do it.

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Brunei Halal eyes wider market

| 17/10/2010 | Reply
Brunei Halal eyes wider market

BRUNEI Halal brand’s marketing and trading agency is looking at two countries within the region as potential markets following the initial success of its entry in the Singapore market.

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Brunei: Brunei Halal Brand A ‘Facilitator’ Of Trade

| 05/10/2010 | Reply
Brunei:  Brunei Halal Brand A ‘Facilitator’ Of Trade

The premium halal brand, launched in 2009, is said to be the first proper attempt to put together a global halal brand that will reap the potential commercial returns of catering to the consumption needs of Muslims worldwide.

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Opinion: Halal Participation Banking…is this the next chapter?

| 17/08/2010 | Reply
Opinion: Halal Participation Banking…is this the next chapter?

Thompson Reuters Global Head of Islamic Finance, Rushdi Siddiqui, airs some thoughts on whether Islamic banking needs to be re-branded

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Ogilvy & Mather launches the first ‘bespoke Islamic branding practice’

| 20/05/2010 | Reply
Ogilvy & Mather launches the first ‘bespoke Islamic branding practice’

A statement from the agency called this practice “the world’s first bespoke Islamic branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally”. We have always wondered who would be the first…

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Export Strategies for Halal Producers

| 08/05/2010 | Reply
Export Strategies for Halal Producers

The Halal market is on the move. Since the first Malaysian International Halal Showcase (MIHAS) in 2004, and the first World Halal Forum in 2006, you can now attend Halal trade shows and conferences all around the world practically every month of the year. Brunei, Philippines, Thailand, Dubai, France, USA, Indonesia, and South Africa, are […]

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