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Category: Branding & Marketing

UAE: Halal industry ‘must make strategic global acquisitions’

| 15/08/2011 | Reply
UAE: Halal industry ‘must make strategic global acquisitions’

The halal industry should be supported by Islamic finance and the two should go hand in hand. True halal is not only about a process but following Islamic rules. One way of starting a dialogue is joint Islamic finance-halal food activities and events to develop understanding and match-making of services and products first locally, regionally and internationally. That should be reinforced by the authorities.

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Opinion: Global brands, Islamic values

| 15/08/2011 | Reply
Opinion: Global brands, Islamic values

As more and more transnational companies look at expanding their footprints in the global Islamic market, which accounts for around 23 per cent of the world’s population and is projected to grow to about 35 per cent in the next 20 years, brand managers and marketing heads need to study and analyse the religion that dictates so much of public life and its associated values.

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USA: Whole Foods faces controversy over promotion of Ramadan products

| 12/08/2011 | Reply
USA: Whole Foods faces controversy over promotion of Ramadan products

US foods supermarket chain Whole Foods has found itself at the center of a heated controversy over its decision to promote Ramadan products for Muslims living in America.

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USA: Whole Foods’ Ramadan Marketing Headaches

| 10/08/2011 | Reply
USA: Whole Foods’ Ramadan Marketing Headaches

A pioneering Ramadan marketing campaign at Whole Foods has turned into a headache thanks to a handful of vocal anti-Muslim bloggers.

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USA: 3rd Annual Muslim Consumer Conference (AMCC)

| 07/08/2011 | Reply
USA: 3rd Annual Muslim Consumer Conference (AMCC)

The 3rd AMCC will be held on Saturday, October 29th at Hotel Hyatt Regency in New Brunswick, New Jersey.The conference is held annually attracting attendees from the food industry, entrepreneurs, professionals, and marketing/advertising/PR executives.

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USA: Helping the Halal consumer

| 06/08/2011 | Reply
USA: Helping the Halal consumer

Muslim Americans want to purchase the same products as every other American – they just want them to be unquestionably halal. The number of American Muslims is slated to reach 16 million by 2014 and American Muslim consumers are looking ahead.

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USA: Whole Foods Goes Social for Ramadan

| 28/07/2011 | Reply
USA: Whole Foods Goes Social for Ramadan

Whole Foods and upstart natural meals brand Saffron Road are employing Facebook, Twitter, and blogs to target Muslims for Ramadan, a month-long spiritual holiday beginning Aug. 1.

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Saffron Road to Serve Muslim Consumers During Ramadan

| 21/07/2011 | Reply
Saffron Road to Serve Muslim Consumers During Ramadan

It is not often that brands and retailers in the U.S. acknowledge American Muslim consumers and their major holidays, but occasionally when they do, they see first hand an outpouring of support from that community.

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Oman: A’Saffa Foods sets up its own specially branded restaurant outlet

| 17/07/2011 | Reply
Oman: A’Saffa Foods sets up its own specially branded restaurant outlet

This year the company has decided to establish its own “A’Saffa Restaurant” on the site of the Khareef Festival ground providing tasty, healthy and 100 per cent pure Halal snacks at great value prices.

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USA: Halal not just for Muslims anymore

| 15/07/2011 | Reply
USA: Halal not just for Muslims anymore

The Halal industry is where kosher was in the early 1950s before there was any kind of national certification process and when much of what was available was produced only on a local or regional basis.

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American Muslim Market 2011: Business Landscape & Consumer Needs Study

| 07/07/2011 | Reply
American Muslim Market 2011: Business Landscape & Consumer Needs Study

DinarStandard growth strategy research and advisory firm focused on the global Muslim markets, will be releasing its “American Muslim Market: Business Landscape & Consumer Needs” study exclusively at the American Muslim Consumer Conference, Saturday, Oct 29 2011.

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Opinion: Islamic Branding and the Revolution 2.0

| 14/06/2011 | Reply
Opinion: Islamic Branding and the Revolution 2.0

In mid 2011, Ogilvy Noor undertook a large multi-country research on the Muslim consumers around the world while undercovering their habits and views on faith. The research provided some insight into the feelings, emotions and aspirations that guide the Muslim youth across the globe.

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Opinion: What’s an Islamic Brand?

| 10/06/2011 | Reply
Opinion: What’s an Islamic Brand?

Existing brands are taking a keen interest in the global Muslim consumer segment. It’s the new ‘growth opportunity’ for brands to capitalise on. Rightfully so, given the purchasing power and need for brands in this segment.

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Opinion: An Islamic approach to ethical consumerism

| 09/06/2011 | Reply
Opinion: An Islamic approach to ethical consumerism

Until recently, halal foods were defined only by ritual slaughter and mass-market production. But today’s ethical consumer trends are making the industry take a second look at what halal really means.

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USA: A (Uni)Vision For Life After A Mass Market

| 08/06/2011 | Reply
USA: A (Uni)Vision For Life After A Mass Market

No longer can American businesses get away with chasing a single group of consumers—that is, whites.The challenge for businesses is to figure out the best way to cater to the growing numbers of Hispanics, Asians, Muslims, and the fastest-growing group of young Americans, the 4.2 million under 18 who call themselves multiracial.

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Malaysia: SMEs to access the global market

| 28/05/2011 | Reply
Malaysia: SMEs to access the global market

SMALL and medium enterprises (SMEs) in Malaysia have been advised by the CEO of HDC to tap into the enormous potential offered by the multi-billion dollar global halal industry by getting a halal certification.

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Canada: Supermarket speaks language of Halal

| 08/05/2011 | Reply
Canada: Supermarket speaks language of Halal

Sunny Foodmart is owned by three Chinese Canadians who have stocked food from a multitude of cultures and reached out to Muslim customers with a certified halal meat counter.

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GCC: Looking Good

| 29/04/2011 | Reply
GCC: Looking Good

Latest figures show halal beauty products account for $500 million of the $2 trillion global halal market. And while western brands are seeking to prove their commitment to the Muslim consumer, the market is facing tougher scrutiny to meet buyers’ expectations.

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Malaysia:New index will position halal as an asset class

| 16/04/2011 | Reply
Malaysia:New index will position halal as an asset class

The 6th World Halal Forum (WHF), 4-5 April, premiered with a notable paradigm shift with the introduction of Halal 2.0 The Convergence of Islamic Finance and Halal. The main theme of the event was to push for the convergence of two influential industries Islamic finance and the halal sectors into an integrated halal economy estimated to be now worth several trillion US dollars. The key milestone was the unveiling of a first of its kind “Halal Food Index”, which will position halal as an asset class within the investment community.

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USA: American Interest in Muslims Rises After Muslim Hearings

| 26/03/2011 | 1 Reply
USA: American Interest in Muslims Rises After Muslim Hearings

American Muslim Mom blogger Sabra has discovered how negative media about Muslims during the recent Muslim Hearings, has turned into a positive outcome for her business. Many businesses are now seeking professional assistance to reach out to Muslim consumers.

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